⚡ Verified ThriveOnz360 Partner — 4,000+ Brands · 25M+ Sources · Real-Time Brand Intelligence

Brand24 — Know What the World is Saying About Your Brand. Real-Time Monitoring Across Social Media, News, Blogs & 25M+ Sources.

The AI-powered brand monitoring platform that tracks every mention of your brand, your competitors, and your industry keywords across social media, news sites, blogs, forums, podcasts, and 25 million other online sources — in real time. Know the moment your brand is mentioned. Spot a reputation crisis before it spreads. Find the influencers already talking about your market. Measure your share of voice against competitors. All from one dashboard.

Used by 4,000+ brands including IKEA, Intel, H&M, and Uber. Trusted by agencies, D2C founders, and marketing teams that need to know what the world is saying about their brand — before they read about it somewhere else. Recommended by ThriveOnz360 for e-commerce brands, D2C founders, PR teams, digital agencies, and SME owners across Singapore, Malaysia, and Southeast Asia who cannot afford to be blind to how their brand is perceived, what their competitors are doing, or where their next opportunity is being discussed online right now.

25M+

Online sources monitored

4,000+

Brands using Brand24

Real-Time

Mention alerts & notifications

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✓ Free 14-day trial available
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Brand24 — AI-Powered Brand Monitoring for Founders, Teams & Agencies

Individual Plan — Best for Solo Founders & Personal Brands

Monitor 3 Keywords

Track your brand name, key product, or competitor across social media, news, blogs, and 25M+ sources. Real-time alerts, sentiment analysis, mention feed, and Presence Score included. Verify current pricing at brand24.com/pricing.

Team & Pro Plans — For Growing Brands, Agencies & Multi-Brand Teams

More keywords. More sources. More insight.

Monitor more keywords, access deeper competitor analysis, unlock influencer discovery, custom PDF reports, Slack integration, and white-label export options. Ideal for agencies managing multiple client brand monitoring projects simultaneously. Verify current pricing at brand24.com/pricing.

✓Real-time mentions across 25M+ sources

✓AI sentiment analysis — positive, negative, neutral

✓Storm Alerts — instant crisis detection

✓Competitor monitoring & share-of-voice tracking

✓Influencer discovery & reach scoring

✓Social media, news, blogs, forums, podcasts & more

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ThriveOnz360 is a verified affiliate partner of Brand24. Pricing verified 2026 — confirm at brand24.com/pricing before subscribing as pricing is subject to change. ThriveOnz360 earns a commission on qualifying purchases via our link at no additional cost to you. T&Cs apply.

One Dashboard. Every Mention. Every Platform. Real-Time Brand Intelligence That Keeps You Ahead of Every Conversation About Your Business.

Most brands discover they have a reputation problem when it is already too late to manage it. Brand24 changes this by making every mention, every sentiment shift, and every competitor move visible the moment it happens — across every platform that matters. Here is exactly what Brand24 gives you.

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Real-Time Mention Tracking — Every Conversation About Your Brand Across 25M+ Sources, the Moment It Happens

The core of Brand24’s value proposition is the comprehensiveness and speed of its mention tracking — monitoring not just the obvious social platforms (Facebook, Instagram, Twitter/X, TikTok, LinkedIn, YouTube) but also news sites and media outlets, blogs and independent publications, discussion forums and Reddit threads, podcasts, newsletters, review platforms, and 25 million other online sources that collectively constitute the full landscape of where conversations about your brand, your competitors, and your market are happening. Most social listening tools monitor the major platforms and miss the emerging conversations happening on forums, in podcast transcripts, or in niche industry blogs — the very sources where early-stage reputation problems, product feedback, and competitive intelligence are most likely to surface before they reach the mainstream platforms. Brand24 aggregates all of these sources into a single real-time feed — every mention of your tracked keywords appears in chronological order with source, author, sentiment tag, reach data, and engagement metrics. For e-commerce brands, D2C founders, and SME owners in Singapore and Malaysia, this means knowing within minutes when a customer posts about their product experience anywhere online — not just on the platforms the brand actively monitors from within its own social media accounts. The completeness of this monitoring is the foundation of everything else Brand24 enables: you cannot manage a reputation you cannot see, and you cannot see a reputation that is scattered across 25 million unmonitored sources.

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AI Sentiment Analysis — Automatically Classify Every Mention as Positive, Negative, or Neutral With Context

Knowing that your brand was mentioned is only half of the intelligence equation — knowing whether the mention was positive, negative, or neutral is the other half that determines whether the mention requires a response and, if so, how urgently. Brand24’s AI-powered sentiment analysis engine automatically classifies every incoming mention into positive, negative, or neutral sentiment categories, with confidence scoring that reflects the AI’s certainty in its classification. This automatic sentiment classification operates across the full volume of incoming mentions — including during brand campaigns, product launches, or PR crises when mention volumes spike dramatically beyond what a human team could manually review in real time. For a Singapore or Malaysia-based brand running a product launch campaign that generates hundreds of mentions per hour across social media, news coverage, and reviews — Brand24’s sentiment analysis provides a real-time aggregate view of how the campaign is being received: the proportion of positive versus negative sentiment, the trending direction of sentiment over the first 24 hours, and the specific sources and authors producing negative sentiment that may require a direct response. The sentiment trend chart — showing the ratio of positive to negative mentions over time — is the primary dashboard metric for PR teams, marketing managers, and brand owners who need to assess the health of a campaign, product launch, or brand reputation at a glance without reading every individual mention. For the SEA market, where brand conversations occur across English, Malay, Mandarin, and Bahasa Indonesia simultaneously, Brand24’s multilingual sentiment capability ensures that sentiment analysis extends across all language variants of the brand’s online conversation, not just the English-language mentions visible to a monitoring tool trained only on English data.

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Storm Alerts & Crisis Detection — Instant Notification When Mention Volume Spikes Abnormally

The most commercially damaging brand events in the modern digital environment are not the ones that unfold slowly — they are the ones that erupt suddenly and spread virally before the brand is even aware they have started. A negative review shared by an influencer, a product defect photo posted on social media, a misinterpreted marketing message that ignites an online controversy — these events can accumulate thousands of shares and comments within hours, generating reputational damage that is proportionally harder to counter the longer the brand remains unaware and unresponsive. Brand24’s Storm Alert system monitors the velocity of incoming mentions — not just the presence of mentions, but the rate at which they are arriving — and triggers an immediate notification when mention volume spikes beyond the statistical baseline for the brand. This velocity detection is the critical early warning mechanism that differentiates crisis-aware brands from brands that discover a reputation event after it has already reached mainstream media coverage. For Singapore and Malaysia-based brands operating in a regional media environment where stories can move from social media to mainstream news outlets within hours — Storm Alerts provide the response window that makes the difference between getting ahead of a narrative and chasing it. Alerts are delivered via email, Slack, and push notification, ensuring that whoever in the organisation is responsible for brand reputation management is notified immediately regardless of whether they are currently monitoring the Brand24 dashboard, at a client meeting, or in a different time zone.

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Competitor Monitoring & Share of Voice — Know Exactly How Your Brand Stacks Up Against Every Competitor

Brand monitoring that tracks only your own brand name provides a partial picture of how your brand is positioned in the market — the full picture requires knowing how your competitors’ online presence and conversation volume compares to yours simultaneously. Brand24 enables tracking of competitor keywords alongside your own brand keywords, providing a comparative view of share of voice — the proportion of total online conversation about your category that your brand occupies versus each named competitor. This share-of-voice metric is the brand awareness equivalent of market share: a brand with 40% share of voice in its category is mentioned twice as frequently as a brand with 20% share of voice, indicating proportionally greater brand awareness among the online conversation audience. For Singapore and Malaysia-based brands competing in categories where brand awareness directly drives purchase consideration — consumer goods, SaaS products, professional services, hospitality, F&B — tracking competitor share of voice reveals whether your brand marketing and content investment is translating into a growing proportional presence in the market conversation, or whether competitors are outpacing you in the metrics that drive top-of-mind awareness. Competitor monitoring also surfaces tactical intelligence: the campaigns competitors are running that are generating above-average engagement, the news coverage competitors are receiving that your brand is missing, the influencers endorsing competitor products that your brand has not yet engaged — all discoverable from Brand24’s mention feed filtered to competitor keywords.

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Influencer Discovery — Find the People Already Talking About Your Brand & Market With Real Audience Reach

The traditional approach to influencer marketing for Singapore and Malaysia-based brands involves significant manual research: identifying influencers in a relevant category, evaluating their audience size and engagement rates, assessing the authenticity of their following, and negotiating outreach — a process that can consume weeks of marketing team time and thousands of dollars in influencer research platform subscriptions before a single partnership is initiated. Brand24’s influencer discovery capability approaches this problem from the monitoring data it already collects: because Brand24 tracks every mention of your brand and category keywords, it identifies which authors — bloggers, social media accounts, journalists, podcast hosts, forum contributors — are already producing content about your brand or your market, and scores them by reach and influence within the relevant audience. The most valuable influencers surfaced by this approach are not necessarily the highest-follower-count celebrities in the category, but the mid-tier creators whose audience is specifically interested in your product category and who are already engaged with content relevant to your brand — the classic micro-influencer and nano-influencer profile that consistently delivers higher engagement rates and more authentic endorsement credibility than celebrity partnerships in most B2C categories. For D2C brands and e-commerce businesses in Singapore and Malaysia investing in influencer marketing — Brand24’s discovery capability reduces the influencer identification phase from weeks of manual research to a matter of hours filtering the monitoring data that is already being collected for other brand management purposes.

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Presence Score & Custom Reports — Quantify Your Brand Visibility and Deliver Client-Ready Reports Automatically

One of the persistent challenges in brand management and PR is translating the qualitative observation of “our brand is getting more coverage” into a quantitative metric that can be tracked over time, reported to stakeholders, and used to benchmark progress against business objectives. Brand24’s Presence Score is a proprietary metric — calculated from mention volume, source authority, reach, and sentiment weighting — that provides a single number representing your brand’s current online visibility. Tracking this score over time creates a measurable brand awareness trend line: rising Presence Score indicates growing online brand visibility; declining Presence Score indicates that competitors, news cycles, or reduced content activity are causing your brand to lose share of voice. For digital marketing agencies in Singapore and Malaysia delivering brand monitoring as a managed service to clients — Brand24’s custom report generation capability is the feature that converts the monitoring data into the deliverable the client relationship requires. PDF reports can be branded, scheduled, and automatically emailed to stakeholders on a weekly or monthly cadence — covering mention volume, sentiment trends, top sources, top influencers, Presence Score trajectory, and key highlights from the monitoring period. For agencies managing multiple client monitoring projects simultaneously, the ability to automate client report delivery eliminates what would otherwise be a significant manual reporting overhead each month, enabling the agency to scale the number of clients whose brand monitoring is actively managed without proportionally scaling the team time dedicated to report production.

Why Brand24? 4 Reasons It Delivers Intelligence That Google Alerts, Native Platform Tools, and Spreadsheet Tracking Cannot Match.

Google Alerts misses most social mentions and captures only a fraction of relevant coverage. Native platform analytics show your owned content performance but not how your brand is discussed beyond your own accounts. Manual monitoring via spreadsheet is too slow and too inconsistent to be actionable. Here is what makes Brand24 specifically the right choice for SEA founders, marketing teams, and agencies.

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Monitors Sources Google Alerts and Native Platform Tools Miss Entirely — Forums, Podcasts, Blogs & News

Google Alerts is the default “free” brand monitoring solution that most early-stage businesses rely on — and it is significantly inadequate for the brand monitoring requirements of a business that takes its reputation seriously. Google Alerts monitors Google’s web index, which excludes most social media content, all forum discussions that are not Google-indexed, podcast transcripts, most review platform content, and the large majority of news content that does not pass Google’s selection criteria for its web alert system. The result is a monitoring experience that captures a small fraction of the mentions a brand actually receives online — the fraction that Google has chosen to index and alert — while allowing the vast majority of mentions, including those on the highest-traffic social platforms where most online conversation actually occurs, to go untracked. Native platform analytics (Facebook Insights, Instagram Analytics, LinkedIn Analytics) show performance metrics for content published from the brand’s own accounts — reach, impressions, engagement on posts the brand controls — but provide no visibility into conversations about the brand that occur elsewhere on the same platforms, including mentions in other users’ posts, brand discussions in Facebook Groups, or competitor content that is generating engagement in the brand’s target audience. Brand24 closes both of these monitoring gaps: it monitors social media platforms for all mentions of tracked keywords — not just activity on the brand’s own account — and it monitors 25 million web sources comprehensively, covering the forums, podcasts, and niche blogs that Google Alerts consistently misses. For Singapore and Malaysia-based brands whose customers are active on regional platforms and discussion communities specific to the SEA market — Brand24’s comprehensive source coverage is not a marginal improvement over Google Alerts, it is a categorically different and more complete picture of the brand’s online conversation.

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Real-Time Alerts That Reach You in Minutes — Not Hours or Days After a Crisis Has Already Spread

The value of brand monitoring is directly proportional to how quickly the intelligence it produces reaches the person who can act on it. A monitoring system that delivers yesterday’s mentions this morning is historical reporting — useful for understanding what happened, but not actionable in real time for managing how a situation unfolds. Brand24’s real-time monitoring architecture collects mentions within minutes of their publication — meaning that for a Singapore or Malaysia-based brand facing a fast-moving situation (an influencer post going viral, a negative news story being published, a competitor announcement gaining traction), the Brand24 alert arrives while there is still a meaningful window to respond, clarify, or engage before the reach of the content multiplies beyond manageable scale. This response window matters commercially: research consistently shows that brand responses to negative mentions within the first hour of publication are significantly more effective at limiting reputational damage and converting detractors to neutral or positive sentiment than responses that arrive hours later when the original negative content has already been shared widely. Storm Alerts — Brand24’s velocity-based crisis detection system — are the specific mechanism for ensuring that brand monitoring does not require someone to be actively watching the dashboard at all times: the system monitors mention velocity autonomously and pushes an alert when volume spikes abnormally, even at 2am on a Sunday when no one on the marketing team is at their desk. For lean marketing teams and solo founders in Singapore and Malaysia who cannot maintain 24/7 manual monitoring of their brand’s online presence, this autonomous alert system is the practical mechanism that makes real-time brand management operationally achievable.

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Actionable Intelligence Beyond Vanity Metrics — Sentiment Trends, Reach Data & Source Authority That Drive Decisions

The distinction between brand monitoring that produces vanity metrics and brand monitoring that produces actionable intelligence is the difference between knowing “we received 500 mentions this month” and knowing “we received 500 mentions this month, 67% of which were positive, the negative mentions came predominantly from users on Reddit discussing a specific product issue, three high-reach bloggers produced the majority of the positive coverage and have not been engaged by our team, and our competitor received 300 mentions in the same period — meaning our share of voice grew by 15 percentage points.” Brand24 produces the second type of intelligence. Every mention in the Brand24 feed comes with contextual data: the source’s domain authority or social media reach, the author’s influence score, the estimated reach of the specific mention, the engagement metrics, and the sentiment classification. This data structure enables prioritised response — a negative mention from a high-reach influencer with 500,000 followers is surfaced differently from a negative mention from an account with 50 followers, allowing the marketing team to focus response resources on the mentions that matter most. The aggregate analytics layer — sentiment trend charts, share-of-voice graphs, mention volume over time, top sources, top authors, geographic distribution of mentions — transforms the raw mention data into the strategic intelligence that informs brand management decisions: where to invest in PR outreach, which platforms to prioritise for community management, which product issues are generating the most negative conversation, and whether a current campaign is performing above or below the sentiment baseline of previous campaigns.

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PR Agency-Grade Brand Intelligence at a Fraction of the Monthly Retainer — Accessible From Day One of Your Business

Comprehensive brand monitoring and online reputation management has historically been the domain of companies large enough to retain a PR agency — because the tooling, expertise, and analyst time required to monitor brand mentions comprehensively, classify sentiment, track competitors, and produce regular reports was neither affordable nor accessible to early and mid-stage businesses operating without a dedicated PR function. A full-service PR agency retainer in Singapore or Malaysia providing brand monitoring, media tracking, and reputation management typically starts at SGD $3,000–$8,000 per month — a cost accessible only to businesses at a scale where the reputational risk and brand value justify the investment. Brand24 provides the core intelligence infrastructure — comprehensive mention monitoring, AI sentiment analysis, competitor tracking, influencer discovery, and automated reporting — at a subscription price that is accessible from the very earliest stages of business building, without requiring a PR agency relationship or an in-house PR team to operate it effectively. For Singapore and Malaysia-based founders, SME owners, and lean marketing teams who need to know what is being said about their brand online, who want to catch reputation problems before they become crises, and who want to identify influencer and media opportunities they are currently missing — Brand24 provides the intelligence layer that was previously available only to businesses with the budget for an agency retainer, starting with a free 14-day trial that requires no credit card to begin.

Who Uses Brand24?

From a solo e-commerce founder in Singapore who needs to know when customers mention their brand, to a Malaysian PR agency managing reputation monitoring for ten client brands simultaneously — Brand24 serves every business and team where knowing what is being said about you online is the difference between managing your narrative and discovering a problem after it has already spread.

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E-Commerce & D2C Brands — Monitor Customer Reviews, Product Mentions & Brand Sentiment Across Every Platform

For Singapore and Malaysia-based e-commerce brands and D2C founders whose business reputation lives and dies on customer perception — Brand24 provides the monitoring infrastructure that ensures no customer review, product mention, or brand conversation goes unnoticed, regardless of where it is posted. When a customer posts a negative unboxing experience on TikTok, a positive review in a Facebook Group, a product comparison in a Reddit thread, or a mention in a blog post about their favourite online finds — Brand24 surfaces it immediately. The commercial impact of monitoring and responding to these organic mentions is significant: studies consistently show that responding to positive reviews increases brand loyalty among the reviewers themselves, while responding quickly and constructively to negative feedback limits its spread and frequently converts a negative experience into a positive one when the resolution is also shared publicly. For SEA e-commerce brands running on Shopify and marketing through Meta and TikTok paid campaigns — Brand24 provides the organic mention intelligence layer that paid campaign analytics cannot: understanding what unsolicited customer conversation is saying about the brand, which aspects of the product experience are generating the most enthusiasm, and which friction points are generating complaints that, if resolved, could improve both retention and review sentiment across all platforms simultaneously.

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PR & Marketing Teams — Campaign Monitoring, Media Coverage Tracking & Influencer Identification

For in-house PR and marketing teams in Singapore and Malaysia responsible for managing brand reputation, tracking campaign performance beyond paid channel analytics, and identifying media and influencer opportunities — Brand24 is the always-on monitoring infrastructure that replaces manual media scanning, fragmented platform notifications, and the reactive discovery of coverage from colleagues who happened to see something online. During a product launch or brand campaign, Brand24 provides real-time monitoring of coverage as it emerges: tracking which publications and journalists are covering the announcement, how the campaign message is being received and modified as it spreads through media coverage and social sharing, which influencers are organically amplifying the campaign without paid engagement (indicating authentic brand affinity worth developing into formal relationships), and whether the campaign is generating the sentiment profile the brief intended. Between campaigns, Brand24 maintains continuous baseline monitoring that surfaces ongoing brand conversation, competitive mentions, and emerging topic areas in the market that represent potential PR and content opportunities — ensuring that the brand’s PR and marketing strategy is informed by what the market is actually discussing rather than only by the campaign calendar the team has pre-planned.

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Digital & PR Agencies — Multi-Client Brand Monitoring, Automated Reports & Client Intelligence Delivery at Scale

For digital marketing agencies and PR consultancies in Singapore and Malaysia who manage brand monitoring as a component of their client service offering — Brand24 provides the platform infrastructure for delivering comprehensive brand intelligence to multiple clients simultaneously, without the proportional headcount scaling that manual monitoring across multiple client accounts would require. Brand24 supports the monitoring of multiple separate keyword sets within a single account — enabling an agency to manage distinct monitoring projects for each client brand, competitor, and keyword set in an isolated dashboard while maintaining account-level access across all client projects from a single login. The automated PDF report generation with custom branding enables the delivery of professional monthly brand monitoring reports to each client without manual data extraction and formatting — the report schedule is set once per client, and the system delivers branded reports directly to client-specified email recipients on the configured cadence. For agencies building brand monitoring into their client retainer offering as a differentiating service versus agencies that report only on the channels they actively manage — Brand24’s multi-project architecture and automated reporting make this service extension commercially viable without requiring dedicated analyst headcount for each client’s monitoring project.

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Founders & Personal Brands — Monitor Your Personal Brand, Thought Leadership & Industry Reputation

For founders, executives, and thought leaders in Singapore and Malaysia who are actively building a personal brand alongside or separate from their business — understanding what the internet is saying about them, their published content, and their area of expertise is the intelligence that informs the personal brand strategy. Brand24 enables monitoring of personal name keywords alongside business brand keywords, surfacing every mention of the individual across publications, social platforms, industry forums, and podcast appearances that reference them — providing a complete picture of the personal brand’s online presence and the conversations it is generating. For a Singapore-based entrepreneur who is actively publishing content, speaking at industry events, and building a thought leadership presence in their category — Brand24 shows which published pieces are being cited and discussed, which podcasts and events are generating secondary coverage, which LinkedIn posts are being shared beyond the poster’s immediate network, and which industry conversations are referencing their perspective without directly tagging them. This intelligence enables personal brand strategy to be data-driven rather than impression-based: the founder knows which content angles and platforms are generating the most brand-building conversation, and can invest more in what is working rather than continuing to distribute effort equally across all channels regardless of results.

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SME & Startup Founders — Reputation Management, Customer Feedback & Competitive Intelligence Without an Agency

For SME owners and startup founders in Singapore, Malaysia, and across Southeast Asia who are managing the brand monitoring function alongside every other aspect of running and growing their business — Brand24 provides the always-on brand intelligence infrastructure that a solo founder or lean marketing team can configure once and benefit from continuously without dedicating hours per week to manual monitoring. The time investment required to operate Brand24 effectively for a single-brand monitoring use case is modest: initial keyword setup takes 15–30 minutes, alert configuration takes another 15 minutes, and the ongoing time cost is limited to reviewing the mention feed for high-priority items (which Brand24 surfaces by reach and sentiment) and reviewing the automated weekly or monthly report. The brand intelligence generated from this minimal time investment — knowing every significant mention, tracking competitor conversation, receiving Storm Alerts for unusual activity — provides the situational awareness that enables an SME founder to manage brand reputation proactively rather than reactively. For SEA founders who cannot yet justify the investment in an agency PR retainer but who are building a brand where online reputation directly affects customer acquisition, investor perception, or partnership development — Brand24 provides the monitoring layer that makes professional brand management operationally achievable from day one of the business.

Brand24 Plans — From Solo Brand Monitoring to Full-Agency Multi-Client Intelligence. Start Free for 14 Days.

Every Brand24 plan includes real-time mention tracking, AI sentiment analysis, Storm Alerts, influencer discovery, and Presence Score. Higher-tier plans unlock more keywords, more users, deeper analytics, and white-label reporting for agencies. Pricing verified 2026 — confirm current rates at brand24.com/pricing before subscribing.

✓ Free 14-day trial — no credit card required • ✓ Cancel anytime • ✓ Save with annual billing

Solo Founders

Individual

Entry-level plan

Best for personal brands

✓ 3 keywords tracked
✓ Real-time mention feed
✓ Sentiment analysis
✓ Storm Alerts
✓ Presence Score
✓ Email & Slack alerts
✓ PDF reports
✓ 14-day free trial

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Brand24 vs The Alternatives — Google Alerts, Mention, Hootsuite & Native Platform Analytics

How Brand24 compares to the most common brand monitoring alternatives considered by marketing teams, founders, and agencies across Singapore and Southeast Asia.

What You’re Evaluating	Brand24	Google Alerts	Mention	Hootsuite	Native Platform Analytics
Social media monitoring	✓ All major platforms — beyond owned accounts	✗ Web only — no social monitoring	✓ Social monitoring included	Partial — primarily owned account management	✗ Own account only — no brand-wide monitoring
AI sentiment analysis	✓ Automatic — every mention classified	✗ Not available	✓ Sentiment available on higher plans	Partial — limited sentiment on enterprise plans	✗ Not available
Crisis / spike detection	✓ Storm Alerts — velocity-based instant notification	✗ Not available	Partial — mention volume alerts on Pro+	✗ No dedicated crisis detection	✗ Not available
Competitor monitoring	✓ Full competitor tracking & share-of-voice	Partial — only indexed web mentions	✓ Competitor monitoring available	Partial — limited competitor intel	✗ Only your own brand data
Influencer discovery	✓ Built-in — surfaces from monitoring data	✗ Not available	✓ Influencer identification included	✗ Not natively included	✗ Not available
News, blogs & forums	✓ 25M+ sources — comprehensive web coverage	Partial — limited Google-indexed web only	✓ News and web coverage included	✗ Primarily social platforms	✗ Platform only
Free trial / accessibility	✓ 14-day free trial — no credit card required	✓ Free — limited coverage	✓ Free plan — limited keywords	✓ Free plan — primarily publishing tool	✓ Free — included with platform account

Google Alerts is a useful free tool for basic brand name monitoring but misses the majority of social media and forum conversations where brand reputation actually lives. Hootsuite is primarily a social media publishing and management platform — its monitoring capability is secondary to its core publishing workflow. Mention is a direct Brand24 competitor with strong overlap; Brand24 differentiates through its Storm Alert crisis detection, deeper Presence Score metric, and more intuitive UI for non-technical users. All comparisons are editorial and independent — ThriveOnz360 is a verified affiliate partner of Brand24.

From Zero to Full Brand Intelligence in Under 30 Minutes — Getting Started With Brand24 in 4 Steps

Most new Brand24 users complete their keyword setup, receive their first mention feed, and configure their first alert within the same session — same day, no technical setup required, monitoring live within minutes. The 14-day free trial gives you full access to all features immediately, with no credit card required to start.

Start Your Free 14-Day Trial — No Credit Card, Full Access From Day One

Click the ThriveOnz360 affiliate link to visit Brand24 and start your free 14-day trial. No credit card is required to begin the trial — you gain immediate full access to all features on the plan tier selected for the trial period. Create your account with your email address and business details. The initial setup wizard guides you through creating your first monitoring project — the process is designed to take under 5 minutes, and you will be receiving your first brand mentions in the feed before the onboarding wizard completes. ThriveOnz360 recommendation: start with the Team plan trial to access the full feature set including competitor monitoring and influencer discovery — these features are the most commercially valuable for Singapore and Malaysia-based marketing teams and will give you the most complete picture of what Brand24 can deliver for your specific use case during the trial period.

Create Your Monitoring Project — Enter Keywords, Exclusions & Configure Source Filters

Your monitoring project is built around keyword inputs: your primary brand name, any common variations or misspellings, your key product names, and optionally your competitor brand names (on Team plan and above). Add exclusion keywords to filter out irrelevant mentions — for example, if your brand name is a common word, add context exclusions to eliminate unrelated mentions from the feed. Configure the source filter to prioritise the platforms most relevant to your brand’s audience: if your customers are primarily active on Instagram and TikTok, weight these platforms higher in the monitoring priority settings. ThriveOnz360 recommendation: in the first session, set up three keyword projects — your brand name, your primary competitor, and a key industry term that your target customers search and discuss — giving you an immediate three-way view of brand, competitor, and category conversation from day one of the trial.

Configure Alerts — Set Up Storm Alerts, Email Digests & Slack Notifications for Your Team

Once your monitoring project is live and the mention feed is populating, configure the alert system to ensure that critical mentions reach you immediately rather than requiring you to be actively monitoring the dashboard. Set up Storm Alerts for immediate notification when mention volume spikes above your configured threshold — this is the crisis detection mechanism that ensures you are never the last person to know about a rapidly developing brand situation. Configure daily or weekly email digest summaries for regular mention reviews without requiring dashboard login. Connect the Slack integration if your team uses Slack — route brand mention alerts to the relevant Slack channel so the entire marketing and community management team sees significant mentions in real time within the tool they are already using. ThriveOnz360 recommendation: set the Storm Alert threshold conservatively in the first weeks of monitoring — it is better to receive a few false positive alerts as you learn your brand’s normal mention velocity than to miss a genuine spike because the threshold was set too high.

Monitor, Respond & Report — Build a Compounding Brand Intelligence Practice From Your Daily Brand24 Feed

With monitoring live and alerts configured, the ongoing Brand24 workflow integrates into the daily and weekly rhythm of the marketing and brand management function. A daily 10-15 minute review of the high-reach and negative-sentiment mentions in the Brand24 feed identifies the customer conversations requiring a response and the media or influencer coverage worth amplifying. A weekly review of the Presence Score trend, share-of-voice comparison with competitors, and top sources identifies strategic patterns worth acting on: which platforms are generating the most coverage this week, whether competitor share of voice is trending up or down, and which authors and publications are consistently covering your category and worth pursuing for PR outreach. Monthly, generate a PDF report from the Brand24 reports module — either for internal stakeholder reporting or for client delivery if you are an agency — covering the period’s key metrics, sentiment trends, top mentions, and Presence Score trajectory. This practice, maintained consistently from the Brand24 monitoring data, builds the longitudinal brand intelligence view that makes strategic brand management genuinely data-driven rather than impression-based. Users consistently report that the first month of active Brand24 use surfaces competitive intelligence, customer sentiment insights, and influencer opportunities they had no prior visibility into — changing how they allocate PR, content, and community management resources in ways that compound over time.

Start Your Free 14-Day Trial Now →

ThriveOnz360 Resource Library — Brand Monitoring, Marketing Intelligence & Digital Growth for SEA Founders

Curated resources for marketers, founders, and agencies across Singapore, Malaysia, and Southeast Asia — from in-depth Brand24 reviews and social monitoring comparisons, to the complete marketing stack guides that show where Brand24 fits in the broader digital intelligence infrastructure. All content independently produced by ThriveOnz360.

ThriveOnz360 is a verified affiliate partner of Brand24. All editorial content is independently produced. Some links on this page are affiliate links — see our full disclosure policy.

📡 Brand24 Reviews & Social Monitoring Guides

Brand24 Review 2026: Social Media Monitoring & Brand Tracking

ThriveOnz360’s comprehensive Brand24 review covering every core feature — real-time mention tracking, AI sentiment analysis, Storm Alerts, competitor monitoring, influencer discovery, and Presence Score — with specific context for how each feature delivers value for Singapore and Malaysia-based brands, digital agencies, and solo founders. The definitive starting point for any SEA marketer evaluating Brand24 for the first time.

Best Social Media Monitoring Tool 2026: Brand24 vs Mention vs Hootsuite

The three-way comparison that maps Brand24, Mention, and Hootsuite to specific business types and use cases — identifying the right social monitoring tool for solo founders, growing marketing teams, PR agencies, and enterprise brands at different stages and budget levels. Read this before committing to any social monitoring platform subscription in 2026.

Brand24 Review UK 2026: Social Monitoring & Brand Tracking for UK Businesses

For UK-based businesses, agencies, and Singapore/Malaysia companies with UK market operations — ThriveOnz360’s UK-specific Brand24 review covering GDPR compliance considerations, UK media source coverage quality, and the specific use cases where Brand24 delivers the most value for brands managing reputation in the UK market alongside their core SEA operations.

🚀 Marketing Stack, Lead Generation & SEA Digital Growth

Complete Marketing Stack For SMEs 2026: 15 Essential Tools

Brand24 features as ThriveOnz360’s recommended brand monitoring tool in the complete 15-tool SME marketing stack — sitting alongside Semrush (SEO intelligence), Holo (AI content generation), and WhatConverts (lead tracking) as the listening and reputation intelligence layer. This guide provides the full picture of how Brand24 integrates with the broader marketing stack to create a comprehensive, data-driven marketing operation for SEA SMEs.

Lead Generation for SMEs: 7 Tactics That Actually Work

Brand24’s social listening capability directly enables three of the seven lead generation tactics in this guide: identifying potential leads who are asking questions in forums and social media that your product or service answers (social listening for lead signals), monitoring competitor brand mentions to identify dissatisfied competitor customers considering alternatives (competitive intelligence for lead interception), and discovering influencers who reach your target customer segment (influencer identification for partnership outreach).

Build a Personal Brand That Grows Your Business in Southeast Asia

For founders using Brand24 to monitor their personal brand name alongside their business keywords — this guide provides the personal branding strategy framework that makes Brand24 monitoring actionable. Understanding what the market is saying about you as a founder (Brand24’s intelligence) and building the personal brand that generates the most commercially valuable conversations (this guide’s framework) combine into a compound personal brand growth system for SEA entrepreneurs.

6 Ways to Promote Your Business Online (on a Tight Budget)

Brand24 amplifies the ROI of every promotional tactic in this guide by ensuring that the online promotion activities you invest in are being monitored for both direct impact and the organic conversation they generate. Knowing which of your six promotion channels is producing the most brand mentions, which is generating the most positive sentiment, and which is being picked up by the highest-reach secondary sources — enables budget reallocation to the channels delivering the best monitored outcomes rather than the best self-reported vanity metrics.

Complete UK Marketing Stack 2026: 12 Essential Tools for UK SMEs

Brand24 is included as the brand monitoring and social listening layer in ThriveOnz360’s recommended UK SME marketing stack — applicable for Singapore and Malaysia companies with UK operations or UK market ambitions. This guide maps all 12 tools to specific marketing functions and shows how Brand24 integrates with the broader stack including Semrush for SEO, Holo for content generation, and PandaDoc for sales enablement.

The Complete SME Tech Stack Guide 2026: Essential Tools for Every Business Function

Brand24 is the brand intelligence and reputation management layer in ThriveOnz360’s recommended complete SME tech stack for Singapore and Malaysia-based businesses. This guide covers all 8 business function categories — including marketing, sales, operations, HR, finance, and travel — showing exactly how Brand24 sits alongside the other essential tools to create a coherent, integrated technology foundation for a modern SEA SME.

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Brand24 FAQs

Everything marketing teams, founders, and agencies across Singapore, Malaysia, and Southeast Asia need to know before starting with Brand24 — including the honest answers about what it does exceptionally well and the practical considerations for getting the most out of the platform from day one.

What is Brand24 and what does it monitor?

Brand24 is an AI-powered brand monitoring and social listening platform — available at brand24.com — that tracks mentions of your brand name, product names, competitor names, and any other keywords you configure, across 25 million+ online sources. Monitored sources include all major social media platforms (Facebook, Instagram, Twitter/X, TikTok, LinkedIn, YouTube), news sites and media outlets, blogs and independent publications, discussion forums including Reddit, podcasts (via transcript monitoring), review platforms, and newsletters. Every mention is captured in real time, classified with AI sentiment analysis (positive, negative, or neutral), scored by the source’s reach and authority, and surfaced in a chronological mention feed. Brand24 also provides aggregate analytics — sentiment trend charts, Presence Score (a single metric for brand visibility over time), share-of-voice comparison with competitors, top sources, and influencer identification. Features include Storm Alerts for crisis detection when mention volume spikes abnormally, automated email digests, Slack integration, and custom PDF report generation for client delivery. Brand24 is used by 4,000+ brands including IKEA, Intel, H&M, and Uber. ThriveOnz360 recommends it for e-commerce brands, D2C founders, marketing teams, PR agencies, and SME owners across Singapore, Malaysia, and Southeast Asia.

How is Brand24 different from Google Alerts?

Google Alerts monitors only the portion of the web that Google has chosen to index for its web alert system — which excludes the majority of social media content (Google cannot fully index Facebook, Instagram, TikTok, Twitter/X, or LinkedIn posts), most forum discussions, most review platforms, and a significant proportion of blog and news content. Brand24’s monitoring is categorically broader: it monitors 25 million+ sources including all major social platforms, forums, podcasts, reviews, and news comprehensively — not just what Google’s indexing algorithm selects. Beyond coverage, Brand24 provides intelligence layers that Google Alerts does not: AI sentiment analysis on every mention, reach and influence scoring on the source of each mention, aggregate analytics including share-of-voice and Presence Score, Storm Alerts for velocity-based crisis detection, influencer discovery from the mention data, and automated reporting. For a Singapore or Malaysia-based brand that needs to manage its online reputation seriously — Brand24 is not a paid upgrade of Google Alerts, it is a categorically more capable product that provides intelligence Google Alerts cannot deliver at any price. Google Alerts is appropriate for basic web index monitoring with no social coverage and no analytical layer. Brand24 is appropriate for brands that need comprehensive monitoring, crisis detection, and actionable intelligence across the full landscape of online conversation.

Does Brand24 monitor social media posts that don’t tag our brand account?

Yes — this is one of Brand24’s most commercially important capabilities and a key difference from native platform analytics tools. When Brand24 monitors your brand keyword, it tracks every mention of that keyword across the monitored platforms — including posts, comments, and discussions that mention your brand name without tagging your official account handle. The significance of this for brand management is substantial: the majority of organic brand conversation on social media does not tag the brand’s official account. When a customer writes “just got my package from [Brand Name] and the quality is amazing” on Instagram without tagging the brand, that mention is invisible to the brand’s Instagram Insights dashboard but fully visible in Brand24’s mention feed. For Singapore and Malaysia-based e-commerce brands whose customer conversations on Facebook, Instagram, TikTok, and community groups are primarily untagged organic discussions — Brand24’s untagged mention tracking provides the genuine picture of organic brand perception that native analytics cannot show. This capability is particularly valuable for brands that want to find and respond to customer service opportunities (negative untagged mentions), amplify positive organic advocacy (highly-engaged positive untagged posts), and understand the true volume of organic brand conversation beyond the echo chamber of tagged interactions on the brand’s owned channels.

How does the free trial work? What is included?

Brand24 offers a free 14-day trial with no credit card required to start. During the trial period, you receive full access to all features on the plan tier you selected when signing up — meaning if you sign up for the Team plan trial, you have access to all Team plan features including competitor monitoring and influencer discovery for the full 14 days. The trial begins from the date of account creation and runs for exactly 14 calendar days. ThriveOnz360 practical recommendation: use the first two days to set up all your keyword projects and alerts, so you have the maximum time to observe the mention feed, understand your brand’s online presence, and evaluate Brand24’s intelligence quality before the trial expires. Before the trial ends, you will receive an email from Brand24 prompting you to choose a paid plan to continue — if you do not convert, account access is suspended at the end of the 14-day period and your monitoring data is retained for a period in case you choose to subscribe later. If the platform delivers the brand intelligence value ThriveOnz360 expects for your use case, converting to the annual billing plan provides meaningful cost savings versus monthly billing — confirm the current annual discount at brand24.com/pricing.

Can Brand24 monitor mentions in Malay, Mandarin, and Bahasa Indonesia for SEA markets?

Yes — Brand24 supports multilingual keyword monitoring, which is essential for brands operating in the linguistically diverse Southeast Asian market. When you configure monitoring for your brand name in Brand24, mentions of that brand name in any language — including Bahasa Melayu, Mandarin Chinese, Bahasa Indonesia, Thai, Vietnamese, Filipino, and all other SEA languages — are captured in the mention feed alongside English-language mentions, because the keyword match operates on the brand name string rather than the surrounding language. For brands whose name is the same across languages (which is the case for most Singapore and Malaysia-based brands using an English-language brand name), this multilingual capture is automatic. Sentiment analysis across non-English mentions may have varying accuracy depending on the language — Brand24’s AI sentiment models are trained across multiple languages but English-language sentiment analysis is typically more reliable than lower-resource languages. ThriveOnz360 recommendation for SEA brands: review the multilingual mention accuracy during the 14-day trial period to confirm that Brand24’s sentiment classification for your specific language mix is meeting your quality requirements before committing to a paid subscription.

How do Storm Alerts work and how quickly do they notify me of a crisis?

Storm Alerts are Brand24’s velocity-based crisis detection mechanism — monitoring the rate at which mentions of your brand keyword are arriving rather than just their presence, and triggering an alert notification when the mention rate spikes significantly above the established baseline for your brand. The detection logic compares the current mention velocity in a rolling window against the historical average velocity for the same keyword, and fires an alert when the current rate exceeds a configurable threshold above the average. Alert notifications are delivered via email and push notification (to the Brand24 mobile app) immediately when the threshold is triggered — the delivery latency from mention spike detection to alert receipt is typically minutes, not hours. Storm Alerts can also be routed to Slack via the Brand24 Slack integration, ensuring that the marketing or PR team responsible for brand reputation management receives the alert within the communication tool they are actively using rather than requiring a separate email or app notification check. For Singapore and Malaysia-based brands managing reputation in a fast-moving digital media environment — Storm Alerts provide the early warning mechanism that creates a response window measured in minutes rather than hours, which is the difference between managing a narrative and chasing one. Configure Storm Alert sensitivity thresholds during the trial period based on your brand’s baseline mention velocity: high-frequency mention brands may need a higher threshold to avoid false positives, while low-frequency mention brands should set a lower threshold to catch even modest spikes.

Can agencies use Brand24 for multiple client brands from one account?

Yes — Brand24 is well-suited for agency use across multiple client brand monitoring projects. The platform’s project-based architecture enables multiple independent monitoring projects within a single account — each project with its own keyword set, mention feed, alert configuration, and analytics dashboard. This enables an agency to manage brand monitoring for multiple clients from a single Brand24 login without the monitoring data from one client’s project bleeding into another’s. The Pro plan is ThriveOnz360’s recommended plan for agencies due to its higher keyword and project allowance, white-label PDF report generation (enabling client-branded report delivery without Brand24 branding visible), and dedicated account management support. The automated white-label PDF report capability is particularly valuable for agencies who want to deliver monthly brand monitoring reports to clients as a scheduled deliverable without manual data extraction and formatting — configure the report schedule and branding once per client, and the reports deliver automatically to client-specified recipients. For digital agencies in Singapore and Malaysia building brand monitoring into their client service offering as a differentiating capability — Brand24’s Pro plan at its current price point enables the delivery of this service to multiple clients at a total tool cost that is commercially viable within standard agency retainer structures.

What are Brand24’s honest limitations? What should I know before subscribing?

ThriveOnz360 believes in transparent recommendations. Brand24’s limitations worth understanding before subscribing: first, historical data depth varies by plan — lower-tier plans may provide access to a shorter window of historical mention data, which limits the ability to establish baseline trends for brands switching from another monitoring tool or starting from scratch. Second, sentiment analysis accuracy is highest for English-language mentions and can be less reliable for SEA languages with smaller training data representation — review multilingual sentiment quality during the trial. Third, brands with generic or common-word names (rather than unique proper nouns) will typically require careful exclusion keyword configuration to prevent the mention feed from being flooded with irrelevant mentions — this is a manageable configuration task but requires attention in the initial setup. Fourth, Brand24 monitors the public web and public social media — private Facebook Groups, private accounts, and other gated communities where brand conversations may occur are outside its monitoring scope. Fifth, the platform’s interface has a learning curve for first-time social listening users — budget 2–3 hours for initial setup and exploration to get the most from the trial period rather than treating the first session as a brief test. These limitations are manageable for the vast majority of Singapore and Malaysia-based brands using Brand24 for its core use cases of brand reputation monitoring, competitor intelligence, and influencer discovery.

Verified ThriveOnz360 Partner — 4,000+ Brands · 25M+ Sources · AI Sentiment · Storm Alerts · Free 14-Day Trial

Know What the World is Saying About Your Brand. Right Now. Before It’s Too Late to Act.

Stop discovering brand problems after they have already spread. Stop relying on Google Alerts to catch a fraction of the mentions that actually matter. Stop missing the influencers, journalists, and customers already talking about your market right now. Brand24 monitors 25 million+ sources in real time, classifies every mention with AI sentiment analysis, fires instant Storm Alerts when something unusual happens, and delivers the competitor and influencer intelligence that keeps your brand ahead of every conversation — starting with a free 14-day trial, no credit card required.

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✓ 25M+ sources monitored
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✓ 14-day free trial — no credit card required

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Pricing verified 2026 — confirm current rates at brand24.com/pricing before subscribing as pricing is subject to change. The free 14-day trial includes full feature access on the selected plan tier and requires no credit card to start. After the trial period, a paid subscription is required to continue monitoring access. Sentiment analysis accuracy varies by language — multilingual SEA sentiment quality should be evaluated during the trial period. Brand24 monitors publicly accessible sources only — private accounts and gated communities are outside monitoring scope. Brands with common-word names require exclusion keyword configuration for accurate mention filtering.