⚡ Verified ThriveOnz360 Partner — 7-Day Free Trial + 25% Off Annual Plans

Wati — The #1 WhatsApp Growth Platform for Marketing, Sales & Customer Support. Official Meta-Certified.

Turn WhatsApp into your most powerful business channel. Wati is the official Meta-certified WhatsApp Business API platform — with no-code chatbots, AI automation, broadcast campaigns, shared team inbox, Click-to-WhatsApp Ads, and 100+ integrations with Shopify, HubSpot, Salesforce, and more. Trusted by 6,000+ brands in 78 countries. Customers have generated $35M+ in sales, increased customer acquisition by 72%, and improved satisfaction by 87%.

7-day free trial — no credit card required. 25% off on annual plans. From $59/month. No-code chatbot builder — live in minutes. AI Support Agent powered by Gemini handles routine queries automatically. Shared team inbox lets multiple agents manage one WhatsApp number. Broadcast campaigns reach unlimited contacts with personalised templates. Click-to-WhatsApp Ads convert Facebook and Instagram traffic directly into WhatsApp conversations. Recommended by ThriveOnz360 for businesses across Singapore, Malaysia, and Cambodia ready to replace slow email threads and missed messages with the channel their customers already use every day.

6,000+

Brands in 78 countries

$35M+

Sales generated by customers

72%

Increase in customer acquisition

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✓ 7-day free trial — no credit card
✓ 25% off all annual plans
✓ Official Meta-certified partner

Verified ThriveOnz360 Partner

Wati — Official Meta-Certified WhatsApp Business API

No Credit Card Required

7 Days

Free Full-Access Trial

Test the full platform — chatbot builder, broadcast campaigns, team inbox, AI agent, and integrations — with your real WhatsApp number. No commitment. Cancel any time during the trial at zero cost.

Annual Billing Discount

25% OFF

All Plans on Annual Billing

Growth from $59/mo (vs $69 monthly). Pro from $119/mo (vs $149). Business from $279/mo (vs $349). Annual plans also unlock premium onboarding support and dedicated account success on higher tiers.

✓Official Meta-certified WhatsApp Business API

✓No-code chatbot builder — live in minutes, zero dev required

✓AI Support Agent — Gemini-powered, handles queries 24/7

✓Shared team inbox — multiple agents, one WhatsApp number

✓Broadcast campaigns — reach unlimited contacts at once

✓Click-to-WhatsApp Ads — Facebook & Instagram to WhatsApp

✓100+ integrations: Shopify, HubSpot, Salesforce, Zapier, WooCommerce

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ThriveOnz360 is a verified affiliate partner of Wati. Platform subscription fees are billed by Wati directly. WhatsApp message costs (Meta’s per-message rates plus Wati’s markup) are charged separately based on usage. Verify current pricing and trial terms at checkout.

Market. Sell. Support. Automate. All on WhatsApp — the Channel Your Customers Already Use.

WhatsApp has 98% message open rates and is the primary communication channel for billions of people across Southeast Asia, South Asia, the Middle East, and Latin America. Wati is the certified, no-code platform that turns this channel into a complete growth engine — combining AI automation, broadcast marketing, team collaboration, and deep commerce integrations in one place.

🤖

No-Code Chatbot Builder & AI Support Agent — Automate Conversations 24/7

Wati’s no-code chatbot builder enables any business — regardless of technical capability — to create sophisticated, multi-step conversational automation flows using a drag-and-drop interface. Build chatbot flows by connecting blocks: condition checks, keyword triggers, button menus, data capture fields, API calls to external systems, and escalation to human agents. WhatsApp Flows (Meta’s native form component) can be embedded directly in chatbot sequences, enabling customers to submit enquiry forms, appointment requests, order details, and survey responses without leaving the WhatsApp interface. Rules-based automation handles the long tail of repetitive queries — FAQ responses, order status checks, appointment reminders, payment confirmations — automatically and instantly, at any time of day. Wati’s AI Support Agent, powered by Gemini (Google’s large language model), goes beyond rules to handle contextual, nuanced queries with human-like natural language responses — understanding customer intent, referencing your product and policy information, and resolving complex questions without human intervention. For businesses receiving high volumes of repetitive enquiries — a common pattern in e-commerce, education, healthcare, and financial services — the AI Support Agent can resolve 60–80% of incoming conversations automatically, routing only genuinely complex or high-value conversations to human agents. Test your chatbot using a free test number before going live, and iterate quickly using Wati’s flow analytics showing where in the sequence customers drop off.

📣

Broadcast Campaigns & Sequences — Reach Your Entire Contact List at Once

Wati’s broadcast engine allows businesses to send WhatsApp messages to their entire opted-in contact list — or to segmented subsets defined by attributes, tags, purchase history, engagement status, or any custom field — at a scheduled time or immediately. Unlike email marketing where open rates average 20–25%, WhatsApp broadcast messages achieve open rates of 95–98% — making Wati’s broadcast campaigns one of the highest-performing direct marketing channels available to SMEs at any price point. Marketing templates, utility messages, and authentication messages are sent via Meta-approved message templates, ensuring compliance with WhatsApp’s messaging policies and protecting your business’s sender reputation. Wati’s template library provides a broad collection of pre-built, tested templates covering common use cases — promotional offers, order confirmations, shipping updates, appointment reminders, payment requests, re-engagement campaigns, and more — accelerating time-to-first-campaign for new users. Sequences allow businesses to configure multi-step follow-up message chains with defined time gaps between sends — automating nurture sequences, onboarding flows, post-purchase follow-ups, and re-engagement programmes that run automatically once a contact enters the sequence trigger condition. Detailed broadcast analytics report message delivery rates, read rates, and reply rates for every campaign — enabling continuous optimisation of template performance, send timing, and audience segmentation.

👥

Shared Team Inbox — Multiple Agents, One WhatsApp Number, Zero Missed Messages

The fundamental limitation of the standard WhatsApp Business App is that it is single-agent — only one device can actively manage conversations at a time, creating bottlenecks that lead to delayed responses, missed messages, and frustrated customers during busy periods. Wati’s shared team inbox solves this completely: multiple human agents can simultaneously manage conversations from a single WhatsApp business number, each in their own assigned conversation queue, with full visibility of conversation history, customer attributes, and interaction context. Conversation routing distributes incoming messages to available agents based on configurable rules — round-robin assignment, department routing, skill-based routing, or manual assignment — ensuring no message goes unattended regardless of volume or team scheduling. Each agent sees their assigned conversations in a prioritised queue, along with customer notes, order history pulled from connected Shopify or CRM platforms, previous conversation context, and any chatbot interaction history before the conversation reached a human — enabling genuinely personalised, context-aware support without the customer needing to repeat their situation. Role-based access management controls which agents can access which conversation queues, which templates they can send, and which customer attributes they can view or modify — enabling compliant data management in environments with regulatory requirements. The complete audit trail of every agent interaction is stored and searchable, providing the evidence base for quality assurance, dispute resolution, and team performance management.

🎯

Click-to-WhatsApp Ads (CTWA) — Convert Facebook & Instagram Ads Directly Into Conversations

Click-to-WhatsApp Ads (CTWA) are a Meta ad format that routes users who click on a Facebook or Instagram advertisement directly into a WhatsApp conversation with the business — bypassing the traditional landing page conversion funnel entirely. For businesses spending on Facebook and Instagram advertising, CTWA dramatically improves conversion rates by removing every friction step between ad click and customer contact: no landing page to load, no form to fill in, no email address required — the customer taps one button and immediately opens a WhatsApp conversation with your business. Wati’s full integration with CTWA means the transition from Facebook/Instagram ad click to WhatsApp conversation is instant and automated — the chatbot or AI agent responds immediately the moment the conversation opens, capturing lead details, qualifying the prospect, presenting relevant information, and routing the conversation to the appropriate sales agent before the customer has time to lose interest. For e-commerce, education, real estate, financial services, healthcare, and any business running paid social advertising in Southeast Asia — where WhatsApp is the dominant customer communication channel — CTWA integration with Wati’s automation workflow is one of the most commercially powerful digital marketing setups available. Each CTWA conversation is tracked with campaign source attribution in Wati’s analytics dashboard, enabling precise measurement of cost per WhatsApp lead and cost per conversion by campaign.

🛍️

Shopify, HubSpot, Salesforce & 100+ Integrations — Connect WhatsApp to Your Full Stack

Wati’s integration library connects WhatsApp conversations and automation to the tools your business already uses — transforming WhatsApp from an isolated communication channel into a connected node in your entire customer data and workflow infrastructure. The Shopify integration ($4.99/month add-on) enables automated WhatsApp notifications triggered by Shopify events: order confirmation messages sent the moment a purchase is completed, shipping update messages as fulfilment progresses, abandoned cart recovery sequences triggered when a cart is left without checkout, and review request messages after delivery — all templated, compliant, and personalised with the customer’s order details from Shopify. HubSpot and Salesforce integrations connect Wati’s WhatsApp conversations to CRM deal records — logging contact history, updating deal stages based on WhatsApp conversation outcomes, triggering WhatsApp outreach sequences from CRM workflow conditions, and pushing lead data captured in WhatsApp chatbot flows directly into the CRM without manual data entry. WooCommerce provides equivalent e-commerce event triggers for WordPress-based stores. Zapier and Make (formerly Integromat) integration connects Wati to thousands of additional platforms for custom automation scenarios not covered by native integrations — from accounting tools and project management platforms to HR systems and custom databases. The Wati API enables custom developer integrations for businesses with proprietary system requirements.

📊

Campaign Analytics & Agent Performance Reporting — Measure Every Conversation

Wati’s analytics dashboard provides the data infrastructure to make WhatsApp a measurable, optimisable business channel rather than a black-box communication tool. Broadcast analytics report delivery rate (the percentage of sent messages that reached recipients), read rate (the percentage opened by recipients), reply rate, and opt-out rate for every campaign — enabling direct comparison of template performance, send time effectiveness, and audience segment responsiveness. The Click-to-WhatsApp Ads analytics track which ad campaigns are generating WhatsApp conversations, the volume of conversations initiated per campaign, and the conversion rates of chatbot flows initiated from different ad sources — providing the attribution data needed to optimise paid social spend. Team inbox analytics report each agent’s response time, resolution time, conversation volume handled, and customer satisfaction signals — enabling performance management, workload balancing, and identification of team training needs. Chatbot flow analytics show drop-off rates at each step in an automation sequence — revealing where contacts abandon the flow, which questions generate the highest escalation rates, and where the chatbot script needs refinement to improve completion and conversion. All analytics data is exportable for reporting to management, investors, or clients — and historical data is retained and searchable for trend analysis and compliance purposes.

Why Wati? 4 Reasons 6,000+ Businesses Chose It as Their WhatsApp Platform.

Official Meta certification. Gemini-powered AI agents. No-code setup that has most businesses live within one afternoon. And the broadest integration ecosystem in its class — connecting WhatsApp to Shopify, HubSpot, Salesforce, and 100+ tools without a single line of code.

✅

Official Meta-Certified Partner — Not a Third-Party Reseller, the Real API

The WhatsApp Business API landscape includes dozens of providers — but not all of them hold official Meta Business Partner certification. Wati is an official Meta-certified WhatsApp Business Solution Provider, meaning it has met Meta’s technical, security, and compliance standards for direct API access — and is listed on Meta’s official partner directory. This certification matters for three reasons. First, access quality: official BSPs have a direct API relationship with Meta that provides more stable, higher-throughput message delivery than unofficial resellers who route messages through intermediaries. Second, compliance protection: your WhatsApp Business account is less at risk of suspension for policy violations when operated through a certified provider with established Meta compliance frameworks. Third, feature access: Meta releases new WhatsApp Business API features — including WhatsApp Flows, Click-to-WhatsApp Ads integration, the WhatsApp Cloud API, and new AI capabilities — to certified BSPs before or alongside general availability. For businesses in Singapore and Malaysia where WhatsApp is a core customer communication channel, operating through an official certified provider like Wati ensures continuity, reliability, and access to the latest platform capabilities as Meta continues to develop the WhatsApp business product.

⚡

No-Code, Same-Day Setup — Most Businesses Are Live Within One Afternoon

One of the most consistent themes across Wati user reviews on Capterra, G2, and GetApp is the speed and ease of initial setup — a capability that is commercially critical for SMEs that cannot afford developer resources or weeks-long implementation timelines. Wati’s onboarding is designed to take a business from account creation to first active chatbot and broadcast campaign in the same day, without technical expertise. The no-code chatbot flow builder uses a visual drag-and-drop canvas that non-technical users can navigate intuitively — connecting blocks to build a multi-step conversation flow in the same way you might arrange sticky notes on a whiteboard. Template submissions for Meta approval are handled through Wati’s interface with guidance on approval requirements — reducing rejection rates for first-time users. WhatsApp number connection is guided step-by-step, with Wati’s support team available via chat during the process. The 7-day free trial is structured to deliver genuine value within the trial window: businesses typically complete their first broadcast campaign, set up their team inbox routing, and connect their Shopify or CRM integration within the first 48 hours of use. For small businesses and first-time WhatsApp API users across Singapore, Malaysia, and Southeast Asia, this implementation accessibility is a decisive advantage over enterprise platforms that require weeks of professional services engagement before delivering first value.

🧠

Gemini-Powered AI Agent — Handle Routine Queries Automatically, 24 Hours a Day

Wati’s AI Support Agent represents a significant upgrade from rules-based chatbot automation — while traditional chatbots respond to specific keywords or button selections, the AI agent understands the natural language intent of customer messages and responds contextually, handling the variations in phrasing, language, and question formulation that rules-based systems cannot manage. Powered by Google’s Gemini large language model, the AI agent can be trained on your specific product catalogue, FAQ content, pricing, policies, and business information — enabling it to answer complex, context-dependent customer queries with accurate, personalised responses rather than generic FAQ outputs. The practical business impact is measurable: AI agents handling 60–80% of inbound WhatsApp enquiries automatically reduces the response time for every customer from hours (when a human queue is involved) to seconds (AI instant response), while simultaneously reducing the agent headcount required to manage your WhatsApp support volume. For e-commerce businesses handling order queries, for education providers answering course enquiries, for healthcare providers responding to appointment requests, and for financial services businesses fielding product information requests — the AI agent provides a consistent, accurate, always-available first line of response that neither fatigues nor takes days off. Escalation rules automatically route conversations where the AI reaches its confidence threshold to human agents — ensuring complex issues receive appropriate human attention without the AI creating a poor customer experience through uncertainty.

🌏

Built for Southeast Asia — The Platform That Matches How SEA Customers Actually Communicate

WhatsApp is not a marketing channel in Southeast Asia — it is the primary communication medium. In Singapore, Malaysia, Indonesia, Thailand, the Philippines, and across ASEAN, WhatsApp is how people communicate with family, friends, colleagues, and increasingly with the businesses they buy from. For businesses operating in these markets, the gap between email-centric CRM and customer communication tools designed for Western markets and the actual communication behaviour of SEA customers is commercially significant: customers do not check email reliably, do not engage with newsletters, and expect to be able to contact businesses via WhatsApp at any hour. Wati bridges this gap directly — enabling businesses to meet customers in the channel they actually use, with the automation infrastructure required to serve them at scale. The platform supports multi-language templates — critical for businesses operating across Singapore’s English/Mandarin/Malay/Tamil customer base or Malaysia’s English/Bahasa Malaysia/Mandarin market. The Click-to-WhatsApp Ads integration is particularly powerful in SEA markets where Facebook and Instagram remain dominant social platforms for B2C customer acquisition. ThriveOnz360 specifically recommends Wati as a core platform in the digital stack for businesses across Singapore, Malaysia, and Cambodia — having evaluated its performance across multiple business types in these markets.

Who Uses Wati?

From a solo e-commerce founder using Wati to automate order notifications and abandoned cart recovery, to an enterprise support team managing thousands of WhatsApp conversations per day with AI automation and multi-agent routing — Wati serves every business where WhatsApp is a commercially important customer channel.

🛒

E-Commerce & D2C Brands — Automate the Full Order Journey on WhatsApp

D2C brands and e-commerce businesses using Shopify, WooCommerce, or other platforms use Wati to automate the entire post-purchase customer journey on WhatsApp — the channel where their customers actually check messages. The Shopify integration triggers automated WhatsApp messages at every order milestone: order confirmation (personalised with product, price, and delivery address), payment received notification, order dispatched alert with tracking link, out-for-delivery notification, and delivery confirmation — turning the standard order fulfilment timeline into a sequence of positive brand touchpoints that reduce inbound “where is my order?” enquiries by up to 80%. Abandoned cart recovery sequences are triggered when a Shopify visitor adds items to cart but does not complete checkout — sending a personalised WhatsApp message with the cart contents and a direct checkout link at defined intervals, recovering revenue that would otherwise be lost. Post-delivery review request sequences and repurchase reminder campaigns extend the customer relationship beyond the initial transaction. For D2C brands running Facebook and Instagram advertising, Click-to-WhatsApp Ads integration routes ad traffic directly into WhatsApp product discovery conversations — providing a dramatically shorter path from ad impression to purchase intent conversation than any landing page funnel. Broadcast campaigns reach the entire opted-in customer list with promotional offers, new product launches, and seasonal campaigns — at 95%+ open rates that email campaigns cannot approach.

🏫

Education & Coaching Businesses — Lead Nurturing, Enrolment & Student Support

Education providers — tuition centres, online course platforms, professional training organisations, language schools, and coaching businesses — use Wati to automate the lead nurture and enrolment workflow on the channel that prospective students actually respond to. The typical education enquiry cycle involves a prospective student sending an initial message about course details, a human or automated response providing programme information, a follow-up sequence to convert interest into enrolment, and ongoing communication through the study period. Wati automates every stage: the AI Support Agent handles initial course enquiry responses — answering fee, schedule, eligibility, and content questions from the knowledge base 24/7, even outside business hours when most prospective students are researching. CTWA ad integration routes Facebook and Instagram education advertising traffic directly into WhatsApp, where the chatbot captures contact details and course interest data, immediately enrols the lead into the appropriate nurture sequence, and notifies a sales or admissions agent when the lead is ready for a conversion conversation. Post-enrolment sequences deliver class reminders, assignment notifications, resource links, and progress check-ins via WhatsApp — using the student’s preferred communication channel rather than a learning management system they may not check regularly. For education businesses in Singapore and Malaysia where WhatsApp is the universal communication standard, Wati replaces the fragmented combination of email, phone calls, and individual WhatsApp messages with a coordinated, measurable, automated communication system.

🏦

Financial Services, Insurance & Real Estate — Qualify Leads & Nurture High-Value Clients

Financial services businesses — insurance agencies, mortgage brokers, wealth management firms, fintech platforms — and real estate agencies use Wati to manage the high-value, relationship-intensive lead qualification and client communication cycles that define their revenue. WhatsApp is the preferred channel for high-intent financial and property enquiries in Singapore and Malaysia — prospective clients are more likely to engage via WhatsApp than through a contact form or email, and the response time expectation on WhatsApp is minutes, not hours. Wati’s chatbot handles first-contact qualification: capturing the prospect’s name, contact details, product interest, budget range, and timeline through a structured WhatsApp Flows form — then routing the qualified lead to the appropriate specialist agent with the complete qualification data attached, enabling the agent to begin the conversation with full context rather than repeating the data capture exercise. For insurance agents managing large client books, automated renewal reminder sequences notify clients of upcoming policy renewals via WhatsApp with personalised details — reducing lapse rates and eliminating manual follow-up scheduling. Real estate agencies use broadcast campaigns to notify their entire opted-in database of new listings matching stated buyer preferences — generating immediate WhatsApp enquiry conversations before the listing reaches property portals. The full audit trail of all WhatsApp interactions, stored in Wati’s team inbox, provides the conversation history required for compliance documentation in regulated financial services environments.

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Healthcare & Wellness — Appointment Booking, Reminders & Patient Communication

Healthcare providers — clinics, specialist practices, dental practices, physiotherapy centres, wellness businesses, and telehealth platforms — use Wati to manage appointment booking, reminders, patient communication, and post-visit follow-up on the channel patients check most reliably. Appointment reminder sequences automatically send WhatsApp messages 24 and 2 hours before each scheduled appointment, with a confirmation button patients tap to confirm or reschedule — dramatically reducing no-show rates without staff time spent on reminder calls. New patient onboarding sequences deliver pre-appointment information, intake form links, location details, and parking instructions via WhatsApp in the days before a first visit. Post-appointment follow-up messages request satisfaction feedback via WhatsApp Flows, capture testimonials, and provide medication reminder sequences for patients on prescribed protocols. For clinics running health screening campaigns, vaccination drives, or seasonal health promotions, broadcast campaigns reach the entire patient database at once — achieving the near-universal open rates that make WhatsApp far more effective than email or SMS for patient communications. HIPAA compliance via signed Business Associate Agreement is available on Wati’s Business and eligible Enterprise plans — critical for healthcare organisations handling protected health information in WhatsApp communications in markets with HIPAA-equivalent compliance requirements.

📞

SME Customer Support Teams — Replace Email Queues with WhatsApp Resolution

Growing SMEs with customer support teams — typically fielding repetitive enquiries about products, orders, accounts, services, and policies through a combination of email, phone, and individual WhatsApp messages — use Wati’s shared team inbox and AI automation to professionalise their support operation without growing their team headcount. The typical pre-Wati SME support scenario involves multiple agents managing separate personal WhatsApp accounts, no visibility across the team of conversation history, customers repeating context to different agents, and no analytics on response times or resolution rates — creating a poor customer experience that increases churn. Wati’s team inbox centralises all incoming WhatsApp messages into a single shared queue, with automated routing to available agents based on configurable rules, full conversation history accessible by any agent, and an AI Support Agent handling the 60–80% of enquiries that are routine and repetitive. The result — as evidenced by Wati’s verified customer data — is an 87% improvement in customer satisfaction and a $10,000 average reduction in support costs per organisation, achieved primarily by reducing the agent time required per resolved conversation through AI automation and efficient queue management. For Singapore and Malaysia-based businesses where customer service response time on WhatsApp directly influences customer retention and word-of-mouth referrals, the improvement in response time and consistency from Wati’s team inbox is immediately commercially measurable.

Wati Pricing — Platform Plans + Meta Per-Message Fees

Wati charges a monthly platform subscription fee (Growth, Pro, or Business) plus Meta’s per-message fees for marketing, utility, and authentication templates you send. Service conversations (replies within 24 hours of a customer-initiated message) are free and unlimited since November 2024. 25% off all plans on annual billing. 7-day free trial on all plans — no credit card required.

⚠ Important: WhatsApp message costs are separate from your platform subscription
Marketing, utility, and authentication template messages are charged per message at Meta’s regional rates plus Wati’s markup (~20%). Service replies to customer-initiated messages within 24 hours are free. Verify the latest per-message rate card for your country at wati.io before purchasing.

Growth

$59/mo

billed annually ($69/mo monthly)

Save 25% with annual billing

+ Meta per-message fees on templates

✓ Shared team inbox
✓ Broadcast campaigns
✓ Click-to-WhatsApp Ads (CTWA)
✓ No-code chatbot builder
✓ AI Co-pilot credits
✓ WhatsApp Flows
✓ Automation & sequences
✓ Basic integrations (Zapier)
✓ Analytics dashboard
✓ 7-day free trial
✗ Advanced CRM integrations
✗ Dedicated onboarding support

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Wati vs The Alternatives — Why Businesses Choose Wati for WhatsApp

How Wati compares against Interakt, Respond.io, Trengo, and 360dialog — the platforms most commonly evaluated alongside Wati for WhatsApp Business API communication.

Feature / Criteria	Wati	Interakt	Respond.io	360dialog
Starting Price	$59/mo (annual)	~$15/mo (basic)	$79/mo	~$15/mo (API only)
Official Meta-Certified BSP	✓ Official Meta partner	✓ Official Meta partner	✓ Official partner	✓ Official partner
No-Code Chatbot Builder	✓ Visual drag-and-drop builder	✓ Available	✓ Visual flow builder	✗ API-focused, requires dev
AI Support Agent (LLM-powered)	✓ Gemini-powered AI agent	Limited AI features	✓ AI features available	✗ Not available
Shopify / WooCommerce Integration	✓ Shopify ($4.99/mo) + WooCommerce	✓ Shopify integration	✓ E-commerce integrations	Limited — API-first platform
Click-to-WhatsApp Ads (CTWA)	✓ Full CTWA integration	✓ Available	✓ Available	Limited
Broadcast Campaigns	✓ All plans — unlimited contacts	✓ Available	✓ Available	Via API only
HIPAA Compliance	✓ Business plan — signed BAA	Not specified	Not specified	Not specified

Competitor pricing and features are approximate as of 2026. Verify directly with each platform before purchasing. 360dialog is a developer/API-focused platform best suited to businesses with technical teams building custom WhatsApp integrations — not a direct comparison for non-technical SME users. All comparisons are editorial and independent — ThriveOnz360 is a verified affiliate partner of Wati.

From Account Creation to First Broadcast — Live on WhatsApp the Same Day

Wati’s no-code setup means most businesses complete their first chatbot flow and broadcast campaign within the first afternoon of their 7-day free trial. No developer. No long implementation. Connect your WhatsApp number, build your first automation, and start reaching customers in hours.

Start Free Trial & Connect Your WhatsApp Number

Click the ThriveOnz360 affiliate link to start your 7-day free trial — no credit card required. Create your Wati account, then follow the guided WhatsApp number connection process to link your existing WhatsApp Business number (or register a new one) to your Wati account via the WhatsApp Business API. Wati’s support team is available via chat during the connection process to guide you through the steps. Once connected, your WhatsApp number is live on the Wati platform — ready to send and receive messages through the team inbox, chatbot flows, and broadcast campaigns. If you are on annual billing, premium onboarding support is included — a Wati team member assists with your initial account configuration, template submission, and first integration setup.

Build Your First Chatbot Flow & Submit Templates

Open the no-code chatbot builder and create your first automation flow. Choose a use case — FAQ responses, lead qualification, appointment booking, order status, or customer onboarding — and begin building by adding blocks to the visual canvas. Connect blocks into a conversation sequence: keyword trigger, conditional branches, data capture fields, button menus, WhatsApp Flows forms, and agent handoff steps. Test your chatbot using Wati’s free test number before going live. Simultaneously, submit your WhatsApp message templates — for broadcast campaigns and outbound notifications — through Wati’s template submission interface, which guides you through Meta’s approval requirements and helps you format templates for compliance. Meta template approval typically takes a few hours to a few days for first-time submissions.

Connect Integrations & Import Your Contact List

Connect Wati to the tools in your existing stack. For e-commerce businesses: install the Shopify app from the Shopify App Store and connect your Wati account to begin triggering automated order notification messages immediately. For CRM users: connect HubSpot or Salesforce via Wati’s native integration to begin syncing contact data and conversation history bidirectionally. For all other tools: connect via Zapier or Make to create automated triggers between Wati and any platform that supports webhooks or Zapier integration. Import your existing opted-in WhatsApp contact list into Wati — adding contact attributes (name, purchase history, segment tags) that enable personalised broadcast targeting and chatbot personalisation. Configure team inbox routing rules: which message types or keywords go to which agent team, how round-robin assignment works during business hours, and how the AI agent handles out-of-hours messages.

Launch Broadcasts, Monitor Analytics & Scale

With your approved templates, connected integrations, and live chatbot, launch your first broadcast campaign — select your target segment, choose your approved template, personalise with contact attributes, schedule or send immediately. Monitor delivery rate, read rate, and reply rate in the broadcast analytics dashboard. Review team inbox analytics for agent response times, resolution rates, and conversation volumes. Check chatbot flow analytics for drop-off points and optimise your flows based on where customers exit the sequence without completing it. As your contact list grows, your WhatsApp broadcast performance compounds: each new opted-in contact becomes a high-engagement marketing channel asset. For businesses on annual plans, the 25% pricing discount and dedicated success manager support continuous programme optimisation — helping you expand from initial use cases to advanced revenue automation scenarios as your Wati capability matures.

Start Free Trial — No Credit Card Required →

ThriveOnz360 Resource Library — WhatsApp, Marketing & Business Growth

Curated guides to help you grow your business via WhatsApp and the broader digital channel stack — from lead generation and customer acquisition to payments, market entry, and scaling operations across Singapore, Malaysia, and Southeast Asia. All content independently produced by ThriveOnz360.

ThriveOnz360 is a verified affiliate partner of Wati. All editorial content is independently produced. Some links on this page are affiliate links — see our full disclosure policy.

📣 Marketing, Lead Generation & Customer Acquisition

Lead Generation for SMEs: 7 Tactics That Actually Work

Wati’s Click-to-WhatsApp Ads and broadcast broadcast campaigns are the WhatsApp execution layer for the lead generation tactics in this guide. WhatsApp follow-up via Wati’s automation sequences dramatically improves lead-to-conversion rates on every inbound lead source — turning website visitors, ad clicks, and social media enquiries into WhatsApp conversations that are captured, qualified, and nurtured automatically.

How Small Businesses Get Leads Online (Without Agencies)

WhatsApp, enabled by Wati’s automation, is the highest-conversion lead capture channel for most SEA-based SMEs — more effective than contact forms, email capture, or phone calls for the majority of consumer-facing businesses. This guide covers how to build the self-serve digital lead generation system that routes qualified leads directly into your Wati WhatsApp workflow.

Small Business Marketing Without Long Contracts

Wati’s no cancellation fees, pay-as-you-go model, and 7-day free trial reflect the flexible, commitment-free marketing approach this guide advocates — start with a trial, validate the ROI, then commit to annual billing for the 25% discount only once the platform has demonstrated measurable value for your specific business model.

Why Every Small Business Needs a Website in 2025

Wati’s Click-to-WhatsApp widget can be embedded on any website, turning website visitors directly into WhatsApp conversations — making your website and WhatsApp automation work together as a single lead capture and nurture system. This guide explains the website strategy that maximises the quality of inbound traffic entering your Wati automation workflow.

Mobile-Friendly Websites That Actually Bring Leads

WhatsApp Click-to-Chat links and Click-to-WhatsApp Ads work exclusively on mobile — where both WhatsApp and Facebook/Instagram are primarily consumed. This guide covers the mobile-first website and ad strategy that routes maximum mobile traffic into your Wati WhatsApp automation funnel at the highest possible conversion rate.

💼 Operations, Payments & Scale

Paperwork Is Silently Killing Small Business Growth

Manual WhatsApp message responses, copy-pasted order confirmations, and individually typed customer follow-ups are the communication equivalent of the admin paperwork this article describes. Wati’s chatbot automation, broadcast campaigns, and AI Support Agent eliminate the most repetitive customer communication tasks — recapturing the hours consumed by reactive, manual WhatsApp management.

The Hidden Cost of Doing Everything Yourself

Business owners manually responding to every WhatsApp enquiry — instead of deploying Wati’s AI agent and chatbot automation — are paying themselves significantly more per enquiry than the platform cost. At $59–$119/month, Wati’s ROI is typically realised within the first week for any business receiving 20+ WhatsApp enquiries per day.

Best Business Payment Platform 2026: Airwallex vs Wise vs Payoneer

Wati’s Stripe integration enables payment collection within WhatsApp conversations — but for Singapore and Malaysia businesses collecting international revenue, the right cross-border payment account sits alongside your Wati setup to minimise FX conversion costs when USD platform fees and international customer payments are involved.

Best Global Payroll Software 2026: Multiplier vs Deel vs Remote

As Wati scales your customer acquisition and support capacity, the next growth constraint is typically team capacity. For businesses hiring customer support, sales, and marketing staff across Singapore, Malaysia, and internationally to manage growing Wati conversation volumes, this guide covers the global payroll infrastructure that supports multi-country team expansion.

🌏 Business Setup & SEA Market Entry

How to Register a Company in Singapore 2026: Step-by-Step Guide

Singapore businesses deploying Wati as their primary customer communication platform need a formal entity for Meta WhatsApp Business API account registration, software procurement contracts, and tax compliance on technology subscriptions. This complete Pte. Ltd. guide provides the legal foundation that makes the full Wati business setup compliant and defensible.

Starting a Business in Malaysia: Complete Guide

For Malaysian entrepreneurs and businesses deploying Wati for WhatsApp customer communication — formal SSM registration provides the business entity structure required for API platform agreements, international payment processing, and tax-compliant software subscriptions as the platform becomes a core part of the business’s operational infrastructure.

🚀 Digital Transformation & Platform Strategy

SME Go Digital in Southeast Asia Without Agency Costs

Wati is the recommended WhatsApp communication and automation layer in ThriveOnz360’s complete affordable digital stack for SEA SMEs — providing the customer engagement, lead nurture, broadcast marketing, and AI support component for businesses in Singapore, Malaysia, and Cambodia building their digital-first growth infrastructure without agency retainer costs.

How to Pick a Business Software Comparison Site

WhatsApp Business API platform comparisons are heavily influenced by affiliate programme economics — platforms with large affiliate programmes often appear at the top of comparison lists regardless of actual product quality. This guide explains how to evaluate WhatsApp platform reviews critically, why verified user reviews (Capterra, G2, GetApp) outweigh sponsored comparisons, and how to assess whether a platform’s pricing model is transparent before committing.

Wati FAQs

Everything you need to know about Wati’s platform, pricing, WhatsApp message costs, and how to get the most from the 7-day free trial.

What is Wati and what does it do?

Wati (WATI.io) is an official Meta-certified WhatsApp Business API platform — one of the most widely used WhatsApp business solutions globally, trusted by 6,000+ brands in 78 countries. It enables businesses to run WhatsApp as a complete marketing, sales, and customer support channel through a no-code platform accessible to non-technical users. Core capabilities include: a no-code chatbot builder for automated conversation flows; a Gemini-powered AI Support Agent for natural language query handling; broadcast campaigns to send bulk WhatsApp messages to opted-in contact lists; a shared team inbox enabling multiple agents to manage one WhatsApp number; Click-to-WhatsApp Ads integration routing Facebook and Instagram ad traffic into WhatsApp conversations; WhatsApp Flows for in-conversation form collection; automation sequences for drip-style follow-up workflows; and 100+ integrations with Shopify, HubSpot, Salesforce, Zapier, WooCommerce, and more. Wati is recommended by ThriveOnz360 for businesses across Singapore, Malaysia, and Southeast Asia where WhatsApp is the primary customer communication channel.

How does Wati pricing work? What are the total costs?

Wati charges two types of fees: a monthly platform subscription fee and per-message fees for WhatsApp template messages. Platform subscription: Growth $59/mo annual ($69 monthly), Pro $119/mo annual ($149 monthly), Business $279/mo annual ($349 monthly). Annual billing saves 25% vs monthly. In addition, marketing, utility, and authentication template messages (outbound broadcasts, notifications, and authentication messages) are charged per message at Meta’s regional per-message rates plus Wati’s approximately 20% markup. Service conversations — replies to customer-initiated messages within a 24-hour window — are free and unlimited. The effective total monthly cost therefore depends on your message volume and the proportion of marketing vs service messages you send. For businesses primarily using Wati for inbound customer support (service conversations), the platform subscription fee is essentially the only cost. For businesses sending regular broadcast campaigns, message volume costs are an additional variable. Verify the current per-message rate card for your country at wati.io/pricing before purchasing.

What is the difference between the Growth, Pro, and Business plans?

All three plans include the shared team inbox, broadcast campaigns, Click-to-WhatsApp Ads, no-code chatbot builder, automation and sequences, AI Co-pilot credits, WhatsApp Flows, analytics dashboard, and a 7-day free trial. The key plan differentiators are: Growth ($59/mo annual) is the entry tier — ideal for small teams starting their WhatsApp programme with core broadcasting, automation, and team inbox. Pro ($119/mo annual) adds advanced CRM integrations (HubSpot, Salesforce), dedicated onboarding support, a dedicated success manager, and 24/7 live chat support — the recommended plan for businesses actively scaling their WhatsApp marketing and support operations. Business ($279/mo annual) adds HIPAA compliance via signed Business Associate Agreement, full AI Support Agent capabilities powered by Gemini, enterprise security features, volume message discounts, and advanced API access — suited to larger organisations with compliance requirements or high-volume AI automation needs. The Shopify integration is a $4.99/month add-on available across plans, not limited to a specific tier.

What is Click-to-WhatsApp Ads and how does it work with Wati?

Click-to-WhatsApp Ads (CTWA) are a Meta advertising format where users who click on a Facebook or Instagram ad are taken directly into a WhatsApp conversation with the advertising business — bypassing any landing page. The ad contains a “Send Message” button that opens WhatsApp and initiates a conversation with the business number. Wati’s full CTWA integration means this incoming conversation is immediately handled by your configured chatbot — the AI agent or flow responds instantly to capture the lead’s details, qualify their enquiry, present product information, and route the conversation to the appropriate human agent when ready for a sales conversation. From the advertiser’s perspective: you create the Facebook or Instagram ad through Meta’s Ads Manager as usual, select “WhatsApp” as the call-to-action destination, and configure which WhatsApp number the conversation routes to. Wati handles the automation from the moment the conversation opens. CTWA conversations are tracked in Wati’s analytics by campaign source, enabling cost-per-conversation and conversion rate measurement by ad campaign.

Can I use my existing WhatsApp number with Wati?

Yes — Wati confirmed in their support documentation that you can connect an existing WhatsApp number to your Wati account. The process involves migrating your existing number to the WhatsApp Business API through a verification flow Wati guides you through during onboarding. Note that connecting an existing number to the WhatsApp Business API requires that number to be deactivated from any existing WhatsApp (personal or Business App) installation — the number can only be used on one platform simultaneously. Before migrating, ensure you have saved any important existing chat history you need to retain, as the migration to API access will reset the chat history on the app-based interface. If you prefer to keep your personal WhatsApp account separate, Wati supports using a new dedicated business number for the platform. Verify the current number migration process with Wati’s support team during your 7-day free trial, as the migration steps may evolve as Meta updates the WhatsApp Business API onboarding flow.

Does Wati support broadcast messages to all contacts? What are the opt-in requirements?

Wati’s broadcast campaigns enable businesses to send WhatsApp messages to their contact list using Meta-approved message templates. Meta’s WhatsApp Business API requires that all contacts receiving broadcast messages have opted in to receiving WhatsApp messages from your business — meaning you cannot send unsolicited messages to cold contacts who have not consented to receive WhatsApp communications from you. Opt-in can be obtained through website forms, checkout flows, in-app prompts, or any digital touchpoint where the customer explicitly agrees to receive WhatsApp messages from your business. Contacts who have previously messaged your business number (service conversations) are also eligible for template message outreach. Wati’s contact management tools allow you to import opted-in contacts, manage opt-out requests, and segment your contact list for targeted broadcast campaigns. Sending broadcasts to contacts who have not opted in risks WhatsApp number blocking and account suspension — Wati’s compliance guidance helps businesses build and maintain a clean, opted-in contact list that protects both deliverability and account standing.

What is the Wati AI Support Agent and how does it differ from the chatbot builder?

Wati’s no-code chatbot builder creates rules-based conversation flows: structured sequences that respond to specific keywords, button selections, or conditional logic in predictable ways. It is excellent for guided processes — lead qualification forms, appointment booking flows, FAQ menus, order status lookups — where the conversation path is predictable and structured. The AI Support Agent is fundamentally different: it uses Google’s Gemini large language model to understand the natural language intent of free-form customer messages and generate contextually appropriate responses — without requiring the customer to select from a menu or follow a specific script. The AI agent is trained on your product information, pricing, policies, and FAQs through Wati’s knowledge base interface, then handles unstructured enquiries — “Can I combine two promotions?”, “How long does shipping take to Penang?”, “What happens if I need to cancel?” — with accurate, personalised answers based on your business context. Escalation rules automatically transfer conversations to human agents when the AI’s confidence is below threshold or when a customer expresses frustration. Most effective deployments use both: the chatbot builder for structured guided flows (lead capture, appointment booking) and the AI agent for free-form customer support enquiries.

Is Wati suitable for businesses in Singapore, Malaysia & Southeast Asia?

Yes — ThriveOnz360 specifically recommends Wati for businesses across Singapore, Malaysia, and Southeast Asia, where WhatsApp is the dominant customer communication channel. The platform is designed for exactly the business environment that characterises SEA markets: WhatsApp as the primary point of customer contact, high mobile usage, multi-language customer bases (Wati supports multi-language templates), and businesses of all sizes from solo founders to enterprise teams. Wati’s Click-to-WhatsApp Ads integration is particularly commercially powerful in SEA markets where Facebook and Instagram are the dominant paid social platforms — routing ad traffic directly into WhatsApp conversations where SEA customers are most responsive. The platform’s no-code setup removes the technical implementation barrier that has historically prevented non-technical SEA operators from deploying WhatsApp Business API. Pricing in USD ($59–$279/mo annual) — for Singapore and Malaysia businesses, ThriveOnz360 recommends using Airwallex or Wise Business to minimise FX conversion costs on the USD subscription fee. ThriveOnz360 has recommended Wati across its article library for EIN Presswire amplification, Buddy Punch shift reminders, and Catalister post-purchase follow-up use cases — underscoring its role as a connective tissue in the broader digital operations stack for SEA SMEs.

Verified ThriveOnz360 Partner — 7-Day Free Trial + 25% Off Annual Plans

Turn WhatsApp Into Your Most Powerful Business Channel. AI Automation, Broadcasts & Team Inbox — From $59/Month.

Wati gives your business the official Meta-certified WhatsApp API infrastructure — no-code chatbots, Gemini-powered AI agent, broadcast campaigns, shared team inbox, Click-to-WhatsApp Ads, Shopify integration, and 100+ more connections — in a platform 6,000+ brands use to generate $35M+ in sales, achieve 72% higher customer acquisition, and reduce support costs by $10K. Start free for 7 days, no credit card. Save 25% on all annual plans.

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View Plans & Pricing

✓ 7-day free trial — no credit card
✓ 25% off all annual plans
✓ Official Meta-certified partner
✓ 6,000+ brands — 78 countries

Platform subscription pricing shown is annual billing rate — Growth $59/mo, Pro $119/mo, Business $279/mo. Monthly billing rates are $69, $149, and $349 respectively. Annual billing saves 25%. WhatsApp marketing, utility, and authentication template message costs are charged separately based on Meta’s per-message regional rates plus Wati’s ~20% markup — service conversations (replies within 24 hours of customer-initiated messages) are free. The Shopify integration is a $4.99/month add-on. Green Tick verification is $50 per country. Additional chatbot sessions and other add-ons carry separate charges — verify the full cost breakdown at wati.io before purchasing. HIPAA compliance via signed Business Associate Agreement is available on the Business plan — verify eligibility and BAA process with Wati directly. No cancellation fees. Pricing verified as of 2026 — confirm current rates at checkout.