Email marketing you can test for free before you commit.
Campaigner is an email marketing platform with a free trial and plans that scale by contact count. Here is who it suits, who should skip it, and what it costs.
Last checked 19 October 2026 against the vendor’s website. General information, not professional advice.
Use it if
- You have a list (or are building one) and want automation without an enterprise price tag
- You want to try before you pay: Campaigner offers a free trial
- You expect your list to grow, and want one tool from 5,000 to 100,000 contacts
- You want to test subject lines and segments properly
Skip it if
- You send a handful of emails a month: a free tier elsewhere may be enough
- You need a full CRM and sales pipeline in the same tool
- You want the very cheapest per-contact price at small volumes
- You have no list yet: build one before you pay for software
What the plans include
- Starter: up to 5,000 contacts, with experiments and autoresponders
- Essential: up to 25,000 contacts, adds dynamic content
- Advanced: up to 100,000 contacts, adds automation workflows
- A free trial on each plan, per Campaigner’s partner page
Priced by contacts
| Plan | Price at 1,000 contacts | When it makes sense |
|---|---|---|
| Essentials | $14 a month | A small list, email campaigns and basic automation |
| Advanced | $35 a month | More automation and segmentation for a growing list |
| Custom | Talk to Campaigner | Large lists or special requirements |
Read from Campaigner’s pricing page on 19 October 2026, in US dollars. Price depends on the number of contacts: use the contact selector on Campaigner’s page for your list size. Campaigner also lists a 30-day trial and an optional Reputation Defender add-on at 20% of your plan cost.
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Can you trust it?
- Try first: start on the free trial and send a real campaign to a small segment before paying.
- Deliverability is yours too: authenticate your domain (SPF, DKIM, DMARC) and keep your list clean, whichever tool you use.
- Consent: only email people who agreed to hear from you; in the UK that means PECR and UK GDPR.
From trial to first campaign
- Start the free trial from the link above.
- Import your list and tick only contacts who gave consent.
- Authenticate your sending domain before the first send.
- Build one welcome email, then a simple autoresponder.
- Send a small test, check opens and clicks, then send to the rest.
Mistakes to avoid
- Importing a purchased or old list
- Skipping domain authentication, so emails land in spam
- Changing five things at once so you cannot tell what worked
- Paying for a bigger plan before your list needs it
FAQs
Is there a free trial?
Campaigner’s partner page offers a free start on each plan. Check the current terms at sign-up.
How is it priced?
By number of contacts, so cost rises as your list grows.
Can I move my list from another tool?
Usually yes by exporting a CSV, but check consent records move with it.
Decide with the facts. Start small.
Affiliate disclosure: this page contains affiliate links. If you buy through them we may earn a commission at no extra cost to you. Facts come from the vendor’s website and may change. General information, not professional advice.