ThriveOnz360
Get Started Free

🎯 Free AI Tool Finder
Not sure which tool is right for your business?
Answer a few questions. Get a personalised UK software stack in 60 seconds — MTD & IR35 pre-filtered. Free, no email required.
Find My Tools — Free → 43+ UK-verified tools · Exclusive deals

Last Updated: May 2026  ·  Editorial Team

⚡ Verified ThriveOnz360 Partner — 100,000+ Businesses · Since 1999 · 30-Day Free Trial

Campaigner — Email & SMS Marketing Automation for Businesses That Have Outgrown Mailchimp.

The email and SMS marketing platform built for businesses that need behaviour-triggered automation, precision segmentation, multivariate testing, and real-time revenue tracking — without the enterprise pricing of HubSpot or Salesforce Marketing Cloud. 100,000+ businesses worldwide. GDPR-compliant by design. 30-day free trial, no credit card required.

Most UK businesses send the same email to everyone, at the same time, with no automation, no segmentation, and no follow-up logic. That is a Mailchimp problem. Campaigner fixes it — with workflows that trigger based on what your subscribers actually do, not just when Tuesday arrives.

100K+
Businesses worldwide
25+ yrs
In market since 1999
30 days
Free trial — no card needed

Start 30-Day Free Trial →
View Plans & Pricing

✓ 30-day free trial — no credit card
✓ Email + SMS in one platform
✓ GDPR-compliant by design
Verified ThriveOnz360 Partner
Campaigner — Email & SMS Marketing Automation
Email Marketing — Starter Plan
From $59/month
5,000 contacts. Behaviour-triggered automations. Precision segmentation. Multivariate testing. Drag-and-drop email builder. Real-time analytics with revenue tracking.
Email + SMS Bundle
From $104/month
5,000 contacts + 500 SMS credits. Coordinated email and SMS campaigns from one platform. One dashboard, one contact list. Automation workflows trigger either channel.
✓Behaviour-triggered automation workflows
✓Precision segmentation — demographics, behaviour, purchase
✓Multivariate testing — not just A/B, multiple variables
✓900+ email templates — drag-and-drop builder
✓GDPR-compliant — consent tracking, unsubscribe handling
✓30-day free trial — no credit card required

Start 30-Day Free Trial →
Compare All Plans

ThriveOnz360 is a verified affiliate partner of Campaigner. Pricing verified May 2026 — confirm current rates at campaigner.com before subscribing. 30-day free trial, no credit card required.

Six Features That Separate Campaigner From Basic Email Tools — And Why They Matter for UK SMEs Outgrowing Mailchimp.

Mailchimp sends emails. Campaigner builds revenue-generating workflows that respond to what your audience actually does. Here is the feature set that earns the price difference.

⚡

Behaviour-Triggered Automation — Emails That Fire Based on What Subscribers Actually Do

Campaigner’s automation engine triggers emails based on subscriber actions: opened a specific email, clicked a particular link, visited a pricing page, abandoned a cart, made a purchase, or went inactive for 30 days. Each trigger launches a workflow that can branch, delay, and adapt based on subsequent behaviour. This is the fundamental difference from batch-send tools like Mailchimp Free — where every email goes to everyone on the same schedule regardless of what they have or have not done. For UK businesses with a list of 2,000–50,000 contacts, behaviour-triggered automation typically increases email revenue per subscriber by 3–5× versus batch sending, because the right message reaches the right person at the moment their behaviour indicates readiness to act.

🎯

Precision Segmentation — Stop Emailing Your Whole List With Content That Applies to 20% of Them

Campaigner lets you segment your list by demographics (location, company size, industry), purchase history (bought product X, spent over £500, last purchased 60+ days ago), engagement level (opened last 3 emails, never clicked, highly engaged), and custom fields you define. Segments update dynamically — a subscriber who clicks a link today moves into the engaged segment automatically. For UK e-commerce businesses, segmentation alone increases open rates by 14–20% and click rates by 50–100% versus unsegmented sends, because relevance is the single strongest driver of email engagement. Mailchimp offers basic segmentation; Campaigner’s segmentation engine is meaningfully deeper and handles complex multi-condition rules that Mailchimp’s free and Essentials tiers cannot.

🧪

Multivariate Testing — Test Subject Lines, Send Times, Content Variations & CTAs Simultaneously

Most email tools offer A/B testing — two versions, one variable. Campaigner offers full multivariate testing: test subject lines, send times, content blocks, images, and CTAs across multiple variations simultaneously, with automatic winner selection based on the metric you choose (opens, clicks, or conversions). For a UK business sending weekly to 5,000+ contacts, multivariate testing compounds improvements rapidly — a 5% open rate improvement per month means a 40%+ improvement over 6 months. This is the feature that separates professional email marketing from “send and hope” — and it is not available on Mailchimp’s Standard plan, only on their Premium tier at $350/month.

📱

Email + SMS Bundles — Coordinated Campaigns Across Both Channels, One Dashboard, One Contact List

Campaigner’s SMS add-on runs coordinated email and SMS campaigns from the same platform. A workflow can send an email, wait 48 hours, check if it was opened, and send an SMS follow-up to non-openers — all from one automation. No separate SMS tool, no duplicated contact lists, no manual coordination. For UK businesses in retail, hospitality, and services where time-sensitive offers drive revenue — the ability to follow an unopened email with an SMS significantly increases overall campaign reach and conversion, particularly for audiences that read SMS at 98% open rates versus email at 20–30%.

📊

Real-Time Analytics With Revenue Tracking — Know Exactly Which Campaign Made the Sale

Campaigner’s analytics go beyond opens and clicks to track revenue attribution — connecting email sends to actual purchases and quantifying the monetary value of each campaign, automation workflow, and segment. For UK businesses that need to justify email marketing ROI to a board, a co-founder, or themselves — revenue tracking transforms email from a “we think it works” channel into a “we know campaign X generated £4,200 last month” channel. Campaigner’s reporting dashboard shows opens, clicks, bounces, unsubscribes, conversions, and revenue per campaign in real time — not after a 24-hour delay.

🛡️

GDPR-Compliant by Design — Consent Tracking, Unsubscribe Handling & Data Security for UK/EU Businesses

Campaigner is built for businesses operating under UK GDPR and EU GDPR data protection rules. The platform includes: consent tracking and audit trail for every subscriber (documenting how and when consent was given), automated unsubscribe handling that complies with PECR and GDPR requirements, data processing agreements available on request, and hosting infrastructure that meets UK/EU data residency expectations. For UK businesses that have received GDPR-related complaints or are preparing for ICO scrutiny, Campaigner’s compliance infrastructure provides the documentation trail that demonstrates lawful email marketing activity — something that batch email tools with minimal compliance tooling cannot provide.

Who Is Campaigner For? Five Business Profiles That Benefit Most.

Campaigner sits between Mailchimp (basic, outgrown) and HubSpot (enterprise, overpriced for most SMEs). If any of these profiles sound like your business, the 30-day trial is worth running.

🛒

UK E-Commerce Businesses — Abandoned Cart Recovery, Post-Purchase Sequences & Repeat Buyer Automation

Shopify and WooCommerce businesses with 2,000–50,000 email subscribers who need abandoned cart sequences, post-purchase upsells, win-back campaigns for lapsed buyers, and product recommendation emails based on purchase history. Campaigner’s e-commerce automation workflows handle all of this from one platform — replacing the need for a separate Klaviyo or Drip subscription that costs significantly more at equivalent contact counts.

📧

Newsletter Operators — Behaviour Segmentation, Subscriber Scoring & Monetisation Workflows for Growing Lists

Newsletter operators with 1,000–25,000 subscribers who have outgrown Mailchimp’s segmentation limits and need to monetise their audience more effectively. Campaigner’s subscriber scoring and behavioural segmentation lets you identify your most engaged readers, offer them premium content or sponsored deals, and re-engage inactive subscribers with automated win-back sequences — turning a cost-centre newsletter into a revenue-generating asset.

🏢

B2B Service Businesses — Lead Nurture Sequences, Proposal Follow-Ups & Client Onboarding Automation

UK agencies, consultancies, and professional services firms that generate leads through content, events, or referrals and need automated lead-nurture sequences that move prospects from initial interest to booked call to signed proposal. Campaigner handles the full lifecycle: welcome sequence for new leads, educational content drip, proposal follow-up automation, and client onboarding emails — all triggered by the prospect’s engagement behaviour rather than arbitrary timelines.

🏨

Hospitality & Events — Time-Sensitive Offers, Booking Confirmations & SMS Follow-Ups That Drive Footfall

UK restaurants, hotels, event venues, and experience businesses where time-sensitive promotions and same-day SMS follow-ups generate measurable revenue. Campaigner’s email + SMS bundle lets you send a promotional email at 9am, follow up with an SMS to non-openers at 2pm, and track which channel drove the booking — all from one automated workflow. For businesses where a single additional booking covers the monthly platform cost, the ROI case is immediate.

📈

Growing SMEs Leaving Mailchimp — The Upgrade Path Without the HubSpot Price Tag

UK businesses currently on Mailchimp Free or Essentials who have hit the limits: basic automation that cannot branch, segmentation that caps at a few conditions, A/B testing only (no multivariate), no SMS, and pricing that scales faster than features improve. Campaigner provides the automation depth and segmentation power of a mid-market platform at a fraction of HubSpot’s cost — making it the natural upgrade path for businesses that have outgrown Mailchimp but do not need (or want to pay for) enterprise-grade marketing automation.

🆕 ThriveOnz360 Growth Plan

Get Access to Exclusive Partner Deals & the Full ThriveOnz360 Solutions Library — Sign Up for the Growth Plan at $0

ThriveOnz360 Growth Plan members get exclusive access to verified partner deals including Campaigner, curated platform reviews, and the full solutions library for UK and ASEAN entrepreneurs. Sign up free.

Signup for Growth Plan at $0 →

Campaigner Pricing 2026 — Email-Only & Email + SMS Plans. 30-Day Free Trial on All Plans.

All plans include: behaviour-triggered automation, precision segmentation, drag-and-drop builder, 900+ templates, multivariate testing, real-time analytics, and GDPR compliance tools. Pricing verified May 2026 — confirm at campaigner.com. 30-day free trial, no credit card.

Email — Starter
$59
/month · 5,000 contacts
✓ Behaviour-triggered automation
✓ Precision segmentation
✓ Drag-and-drop email builder
✓ 900+ templates
✓ A/B + multivariate testing
✓ Real-time analytics
✓ GDPR compliance tools
✓ 30-day free trial

Start Free Trial →

Best Value for Growing Businesses
Email + SMS Bundle
$104
/month · 5,000 contacts + 500 SMS
✓ Everything in Email Starter
✓ SMS marketing — 500 credits/month
✓ Email + SMS automation workflows
✓ Coordinated cross-channel campaigns
✓ SMS follow-up on unopened emails
✓ One dashboard, one contact list
✓ Additional SMS credits available
✓ 30-day free trial

Start Free Trial — Email + SMS →

Email — Advanced / E-Commerce
$79
/month · 5,000 contacts
✓ Everything in Starter
✓ E-commerce workflows & integrations
✓ Purchase tracking & revenue attribution
✓ Abandoned cart automation
✓ Product recommendation emails
✓ Shopify & WooCommerce integration
✓ Dynamic content blocks
✓ 30-day free trial

Start Free Trial — Advanced →

Pricing verified May 2026 — confirm current rates at campaigner.com. All plans include a 30-day free trial, no credit card required. Contact volume pricing available for lists above 25,000 contacts. SMS credits are additional for Email + SMS plans above 500/month.

Campaigner vs Mailchimp vs ActiveCampaign vs HubSpot — The UK Email Marketing Comparison 2026

How Campaigner compares to the alternatives UK businesses most commonly evaluate.

Feature Campaigner Mailchimp ActiveCampaign HubSpot
Starting price (5,000 contacts) $59/mo $75/mo (Standard) $79/mo $890/mo (Marketing Hub Pro)
Behaviour-triggered automation ✓ Full — all plans Limited (Standard+) ✓ Strong ✓ Full
Multivariate testing ✓ All plans Premium only ($350/mo) Plus plan ($49/mo+) ✓ Pro+
SMS marketing included ✓ Bundle from $104/mo Add-on (credits) Add-on (credits) Add-on (credits)
GDPR compliance tools ✓ Built-in ✓ Basic ✓ Good ✓ Full
Free trial ✓ 30 days, no card Free tier (limited) 14-day trial Free tier (very limited)
Best for SMEs outgrowing Mailchimp. 2K–50K contacts. Beginners. Lists under 2K. CRM-focused. Sales automation. Enterprise. Budget £800+/mo.

How Campaigner Works — From Signup to First Automated Campaign in Under 60 Minutes

1

Sign Up — 30-Day Free Trial

Create your account via ThriveOnz360’s link. No credit card required. Full access to all features for 30 days.

2

Import Your List & Segment

Import contacts from CSV, Mailchimp, or API. Set up segments by location, engagement, purchase history. Dynamic segments update automatically.

3

Build Your First Automation

Use the visual automation builder: select a trigger (signup, click, purchase), add email steps with delays and conditions, set branching logic. Activate when ready.

4

Track Revenue & Optimise

Monitor opens, clicks, conversions, and revenue per campaign in real time. Run multivariate tests. Let the data tell you what to send next.

ThriveOnz360 Resources — Email Marketing Strategy, Platform Comparisons & Automation Guides

Campaigner vs Mailchimp UK 2026: Which Email Marketing Platform for UK SMEs?

Full comparison covering pricing, automation depth, segmentation, multivariate testing, SMS capability, and GDPR compliance — with honest verdicts on when Mailchimp is still the right choice and when Campaigner wins.

Complete Marketing Stack for SMEs 2026: 15 Essential Tools

Where Campaigner fits in the broader SME marketing technology stack — alongside CRM, social media, analytics, and content tools.

Build a Personal Brand That Grows Your Business

How email marketing automation supports personal brand growth — converting LinkedIn and social followers into an owned email audience that compounds.

The Complete SME Tech Stack Guide 2026

Full SME technology stack — how Campaigner integrates with CRM, accounting, and operations tools for UK businesses.

Campaigner FAQs

What is Campaigner and how does it compare to Mailchimp?

Campaigner is an email and SMS marketing automation platform used by 100,000+ businesses worldwide. It sits between Mailchimp (basic, outgrown by most growing businesses) and HubSpot (enterprise, £800+/month). Campaigner provides behaviour-triggered automation, precision segmentation, multivariate testing, and email + SMS bundles from $59/month — features that Mailchimp only offers at its $350/month Premium tier or does not offer at all. For UK businesses with 2,000–50,000 contacts that have outgrown Mailchimp’s basic automation and segmentation but do not need HubSpot’s full marketing suite, Campaigner is the natural upgrade path.

Is Campaigner’s 30-day free trial genuinely free?

Yes. Campaigner’s 30-day free trial provides full access to all platform features with no credit card required at signup. You can import contacts, build automation workflows, send campaigns, test segmentation, and evaluate the platform for 30 days before any payment is requested. If you do not continue after the trial, your account is deactivated with no charge. This is a genuine product trial, not a freemium tier with feature restrictions.

Is Campaigner GDPR-compliant for UK businesses?

Yes. Campaigner is built with GDPR compliance for UK and EU businesses. The platform includes consent tracking and audit trails for every subscriber, automated unsubscribe handling that complies with PECR and GDPR requirements, data processing agreements available on request, and infrastructure that meets UK/EU data residency expectations. For UK businesses subject to ICO oversight, Campaigner provides the documentation trail that demonstrates lawful email marketing activity.

Can I migrate from Mailchimp to Campaigner?

Yes. Campaigner supports direct CSV import of contact lists exported from Mailchimp, including custom fields, tags, and segmentation data. The migration process takes under 30 minutes for most lists under 25,000 contacts. Campaigner’s onboarding documentation walks through the full Mailchimp migration process. The 30-day free trial is specifically designed to give businesses enough time to migrate, rebuild their key automation workflows, and evaluate performance before committing to a paid plan.

Does Campaigner integrate with Shopify and WooCommerce?

Yes. Campaigner’s e-commerce integrations connect with Shopify, WooCommerce, and Magento — syncing customer data, purchase history, and cart activity into the Campaigner platform. This enables e-commerce-specific automation workflows: abandoned cart recovery emails, post-purchase upsell sequences, win-back campaigns for lapsed buyers, and product recommendation emails based on past purchases. The Advanced/E-Commerce plan from $79/month includes full e-commerce integration and revenue attribution tracking.

What are Campaigner’s honest limitations?

ThriveOnz360 recommends Campaigner with transparency about its limitations. First, the user interface is functional but not as polished as Mailchimp’s — the learning curve is steeper, particularly for the automation builder. Second, the template library (900+) is extensive but some templates feel dated compared to Mailchimp’s modern designs. Third, Campaigner’s CRM capabilities are limited compared to ActiveCampaign or HubSpot — if your primary need is sales pipeline management alongside email, ActiveCampaign may be the better fit. Fourth, SMS pricing can add up for high-volume SMS campaigns — evaluate the cost per SMS credit carefully before committing to the bundle plan. These are manageable limitations for businesses whose primary need is advanced email automation at a reasonable price point.

Verified ThriveOnz360 Partner — 100,000+ Businesses · Since 1999 · 30-Day Free Trial

Your Email List Is an Asset. Start Treating It Like One.

Behaviour-triggered automation. Precision segmentation. Multivariate testing. Email + SMS in one platform. Revenue tracking that proves ROI. GDPR-compliant by design. 30-day free trial — no credit card, no commitment, full access. If it does not move your numbers, cancel before you pay.

Pricing verified May 2026 — confirm current rates at campaigner.com. Email Starter from $59/month (5,000 contacts). Email + SMS from $104/month. 30-day free trial, no credit card required. ThriveOnz360 is a verified affiliate partner of Campaigner.